Algonquin, 60102, IL,
United States
Wild Birds Unlimited Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wild Birds Unlimited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Wild Birds Unlimited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wild Birds Unlimited has purchased the following applications: Erply Books for ERP Financial in 2024, Erply POS for Point Of Sale in 2024, Quantcast Measure for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wild Birds Unlimited is running and its propensity to invest more and deepen its relationship with Erply , Quantcast , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wild Birds Unlimited revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wild Birds Unlimited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Erply | Legacy | Erply Books | ERP Financial | ERP Financial Management | n/a | 2024 | 2024 |
In 2024 Wild Birds Unlimited implemented Erply Books as part of a wider adoption of the Erply retail platform to consolidate retail financial data and preserve over 10 million historical sales records across its US franchise network. Erply Books was deployed to serve ERP Financial needs for accounting and finance, explicitly tying the application name Erply Books to the enterprise ERP Financial category and the company business function of accounting and reporting.
Configuration and functional scope centered on ledger consolidation and accounting workflows. Module usage for Erply Books is inferred from the customer using Erply’s ledger and API capabilities, and likely included core ledger consolidation, general ledger posting, accounts payable and accounts receivable processing, and centralized financial reporting capabilities, consistent with ERP Financial functional terminology.
Integrations focused on linking retail sales data from the Erply retail platform into Erply Books via ledger and API integration to preserve transactional history and enable cross-channel reporting. Operational coverage spanned the United States franchise network, and the implementation linked point of sale and franchise sales records to the ERP Financial application to improve customer insights and reporting across franchise operations.
Governance changes emphasized centralized financial data management and consolidated reporting across franchise sites, with Erply Books acting as the system of record for ledger-level financial data. The stated outcomes included preservation of over 10 million historical sales records and improved reporting and customer insights, reflecting a consolidation of retail sales and accounting data within Erply Books.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Erply | Legacy | Erply POS | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Wild Birds Unlimited migrated to Erply POS, moving its franchise retail operations onto a new Point Of Sale platform. The program targeted consolidation across 350 plus locations in the United States and included a migration of over 10 million historical sales records from Microsoft RMS, preserving complete sales history for the franchise.
The Erply POS deployment focused on retail POS, inventory, and CRM data consolidation, centralizing transactional and customer records to provide unified merchandising and loyalty data. Erply POS was configured to ingest and normalize historical sales, enabling immediate access to past transactions for merchandising planning and loyalty decisioning.
Operational coverage was limited to the United States and encompassed store level retail operations, inventory management, and customer relationship management across the franchise network. The project produced a centralized sales history dataset that supports cross location reporting and operational workflows without introducing named third party integrations beyond the recorded Microsoft RMS migration.
Governance and rollout emphasized zero disruption, delivering a migration approach that maintained continuous store operations while transferring historical data into Erply POS. The implementation restructured data workflows by centralizing sales and CRM records to support merchandising and loyalty processes, and it explicitly delivered instant access to historical sales for those business functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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