Halifax, B3J 3R4, NS,
Canada
WildBrain Technographics
WildBrain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WildBrain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 531 WildBrain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WildBrain has purchased the following applications: Microsoft 365 for Collaboration in 2015, TransMedia Dynamics Mediaflex-UMS for Digital Asset Management in 2022, comScore Activation for Digital Advertising Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WildBrain is running and its propensity to invest more and deepen its relationship with Microsoft , TransMedia Dynamics , ComScore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WildBrain revenues, which have grown to $402.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WildBrain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WildBrain Tech Stack and Enterprise Applications
WildBrain Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, WildBrain implemented Microsoft 365 as a Collaboration platform. Microsoft 365 is referenced on WildBrain's website and functions as the Collaboration backbone for content production, creative teams, corporate communications, and project coordination across the organization.
The Microsoft 365 deployment at WildBrain likely encompasses standard application modules including Exchange Online email, SharePoint Online content management, OneDrive file synchronization, and Microsoft Teams messaging and meetings, reflecting common Collaboration capabilities in Microsoft 365. The implementation scope implies centralized identity and access control, content governance, and collaboration policy enforcement to support editorial workflows and cross-functional project work, while specific integrations with other enterprise systems are not disclosed.
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WildBrain Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TransMedia Dynamics | Legacy | TransMedia Dynamics Mediaflex-UMS | Digital Asset Management | Content Management | n/a | 2022 | 2023 |
In 2022, WildBrain implemented TransMedia Dynamics Mediaflex-UMS as its Digital Asset Management platform. The deployment positioned TransMedia Dynamics Mediaflex-UMS as the primary media asset management and workflow orchestration layer for WildBrain's children's content library in Canada.
Deployment architecture paired a tiered Spectra BlackPearl archive with the Mediaflex-UMS environment to migrate large NAS volumes, provide warm onsite copies, and support a multi site disaster recovery strategy. Functional capabilities focused on Mediaflex-UMS ingest and metadata management, workflow orchestration for archive and delivery pipelines, and integrated archive tiering control through Spectra BlackPearl. Spectra's published case study lists TransMedia Dynamics Mediaflex-UMS in the environment snapshot, supporting the inferred role of Mediaflex-UMS as the MAM and DAM orchestrator within the archive and delivery workflows.
Operational coverage targeted content operations and media supply chain workflows for WildBrain's children's content in Canada, with archive policies and workflow handoffs coordinated between on premise NAS, Mediaflex-UMS, and the Spectra BlackPearl archive. Governance changes emphasized orchestrated retention and retrieval workflows and staged onsite warm copies to enable coordinated multi site recovery and content delivery sequencing.
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WildBrain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ComScore | Legacy | comScore Activation | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016, WildBrain implemented comScore Activation on its website as part of its Digital Advertising Platform tooling. WildBrain used comScore Activation to centralize audience measurement and campaign activation across its web properties, aligning the application with the companys digital advertising operations and marketing functions.
The deployment focused on client-side tag and pixel implementation embedded in site pages to collect audience signals and enable activation workflows, reflecting standard Digital Advertising Platform capabilities such as audience segmentation and campaign-level activation. Configuration and governance emphasized tag management, measurement workflows, and operational ownership by digital ad operations and marketing teams, which handled tag deployment, audience segmentation configuration, and campaign activation processes.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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WildBrain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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WildBrain PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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WildBrain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at WildBrain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by WildBrain Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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