Willbanks Metals, Inc.
1155 NE 28th Street,
Fort Worth, 76106, TX,
United States
Fort Worth, 76106, TX,
United States
1 817-625-6161
Distribution
Willbanks Metals, Inc. Technographics
Willbanks Metals, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Willbanks Metals, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Willbanks Metals, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Willbanks Metals, Inc. has purchased the following applications: Invera Stratix ERP for Manufacturing ERP in 2015, Microsoft 365 for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Willbanks Metals, Inc. is running and its propensity to invest more and deepen its relationship with Invera , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Willbanks Metals, Inc. revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Willbanks Metals, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Willbanks Metals, Inc. Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invera | Legacy | Invera Stratix ERP | Manufacturing ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Willbanks Metals, Inc. deployed Invera Stratix ERP as its Manufacturing ERP to consolidate distribution, steel fabrication, and logistics workflows. The Invera Stratix ERP implementation was positioned to provide core materials and inventory control for a multi-site steel distributor and fabricator.
Implementation work included systems administration for the STRATIX ERP system, Materials Management configuration, Quality Control capabilities, and support for Continuous Improvement projects. Configuration focused on inventory ownership and control, with explicit operational responsibility for inventory across four locations, and standard functional workflows for purchasing, receiving, putaway, pick and ship, and quality inspection.
The program involved in-depth integration work to connect the STRATIX ERP system to operational feeds that support fabrication and logistics processing, enabling transaction flow between the ERP materials management modules and downstream shop floor and distribution processes. Operational scope covered distribution, fabrication operations, warehousing, purchasing, and logistics functions, reflecting the companys end-to-end materials lifecycle.
Governance centered on a dedicated systems administration function for STRATIX ERP and centralized inventory accountability across the four sites, coupled with process stewardship for quality control and continuous improvement initiatives. These governance elements were implemented to align Materials Management and Quality Control processes with day-to-day operations and ongoing improvement efforts.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Willbanks Metals, Inc. implemented Microsoft 365 to provide Collaboration capabilities for its distribution business. The Microsoft 365 deployment centralized cloud email and productivity tools for the company's 130 employees, aligning internal communication and document workflows with public facing site interactions. The implementation is reflected on the corporate website where Microsoft 365 services are used to surface contact and content collaboration features.
Configuration emphasized cloud hosted email, document management and shared storage, and real time collaboration tools to support sales, operations, and administrative workflows. Microsoft 365 was configured to enable document sharing, version control, calendar coordination, and external sharing controls consistent with Collaboration category best practices. Governance focused on account provisioning, permission controls, and embedding collaboration endpoints into the website to maintain secure operational continuity.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Willbanks Metals, Inc. implemented Intuit Mailchimp to provide Marketing Automation for its distribution business. The deployment is centered on using Intuit Mailchimp on the company website to capture subscribers and manage ongoing customer communications, establishing a cloud-hosted email platform as the primary marketing engagement layer.
Configuration work focuses on audience and list management, template-based email campaign creation, subscriber signup forms embedded on website pages, and rule-driven automation workflows for scheduled and triggered messages. Intuit Mailchimp is configured to support audience segmentation and template orchestration, aligning campaign scheduling with promotional calendars and product announcements.
The implementation integrates Mailchimp via embedded signup forms and site tracking code to capture web leads and synchronize subscriber status within the Mailchimp contact database. Operational coverage is concentrated in the marketing function, where campaigns and subscriber lists are created and managed, and the platform supports outbound communications and promotional campaign execution across the business.
Governance for Intuit Mailchimp centers on in-house administration by marketing personnel, with process changes limited to campaign approval, subscriber data hygiene, and scheduled sending workflows. Rollout was scoped to website-level embedding and campaign operations, reflecting a lightweight, marketing-led Marketing Automation deployment.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Willbanks Metals, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Willbanks Metals, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Willbanks Metals, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Willbanks Metals, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Willbanks Metals, Inc. Technographics
Willbanks Metals, Inc. is a Distribution organization based in United States,
with around 130 employees and annual revenues of $15.0 million.
Willbanks Metals, Inc. operates a diverse technology stack with applications such as
Invera Stratix ERP, Microsoft 365 and Intuit Mailchimp,
covering areas like Manufacturing ERP, Collaboration and Marketing Automation.
Willbanks Metals, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Invera, Microsoft and Intuit.
Willbanks Metals, Inc. recently adopted applications including
Cloudflare CDN in 2021, Mimecast Email Security in 2019 and Intuit Mailchimp in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Willbanks Metals, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Willbanks Metals, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Willbanks Metals, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.