William Reed Business Media
Broadfield Park,
Crawley, RH11 9RT,
United Kingdom
Crawley, RH11 9RT,
United Kingdom
44 12 9361-3400
Media
William Reed Business Media Technographics
William Reed Business Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by William Reed Business Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 293 William Reed Business Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that William Reed Business Media has purchased the following applications: Infor SunSystems for ERP Financial in 2021, Cezanne HR Absense for Absence and Leave Management in 2021, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems William Reed Business Media is running and its propensity to invest more and deepen its relationship with Infor , Cezanne HR , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing William Reed Business Media revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for William Reed Business Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
William Reed Business Media Tech Stack and Enterprise Applications
William Reed Business Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, William Reed Business Media initiated a global finance program that included implementation planning for Infor SunSystems. The effort positioned Infor SunSystems as the ERP Financial general ledger platform while aligning HR People for HR functions and ServiceNow for ITSM to create a coordinated finance and operational support stack.
The Project Manager engagement from July to August 2021 focused on designing the governance structure, shaping the delivery team, and planning phased delivery activities, with specific emphasis on general ledger configuration and budget control workflows within Infor SunSystems. The assignment established budget tracking processes to manage burn rate and defined close and reporting workflows consistent with ERP Financial functional patterns.
Operational coordination involved liaison with the company finance function, IT and product SMEs including ServiceNow stakeholders to define integration touchpoints and operational handoffs among Infor SunSystems, HR People and ServiceNow. Governance artifacts and delivery roles were created to support global rollout planning and to hand over finance operation responsibilities to internal stakeholders.
|
William Reed Business Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cezanne HR | Legacy | Cezanne HR Absense | Absence and Leave Management | HCM | n/a | 2021 | 2022 |
In 2021, William Reed Business Media implemented Cezanne HR Absense for Absence and Leave Management. The initial deployment targeted a global HR environment with a head office in Crawley and offices in Chicago, Montpellier, Singapore and London, supporting just over 330 employees and centralizing dispersed HR records into a single People Management platform.
The implementation consisted of the core People Management capabilities alongside the Cezanne HR Absense module, with an Onboarding module being rolled out and Performance Management configured for future activation. Absence workflows were moved away from forms and email toward system-driven self-service, enabling managers and employees to record and view sickness and emergency absence centrally and to access career progression and pay change information that had previously been unavailable in self-service.
Operational scope emphasized global absence rules, including the ability to handle complex national plans such as French absence arrangements, and consolidated documentation for data protection and compliance. The deployment extended across HR, line managers and new hires, with onboarding configured to provide personalized portals for new employees to complete tasks and access company content without relying on attachments or manual emails.
Governance and rollout were staged, focusing on rapid core functionality delivery over a few months, followed by incremental module adoption and optional workshops to drive manager uptake. Outcomes reported by the HR team include reduced administrative burden, improved manager visibility and ownership of team development, better compliance through centralized records, strong implementation support, and overall user acceptance that exceeded original expectations.
|
|
|
|
|
Core HR | HCM |
|
2021 | 2022 |
|
|
|
|
|
Employee Self Service | HCM |
|
2022 | 2022 |
|
|
|
|
|
Onboarding, Task Management | HCM |
|
2021 | 2022 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2021 | 2022 |
|
William Reed Business Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, William Reed Business Media deployed 6sense Account Engagement Platform as its Account Based Marketing solution and instrumented the product across its public website. The implementation centers on web‑based instrumentation to surface account intent and engagement signals for marketing and demand generation activities, linking web interactions to account level workflows. William Reed Business Media 6sense Account Engagement Platform Account Based Marketing marketing and demand generation functions are explicitly connected in the deployment narrative.
The 6sense Account Engagement Platform implementation emphasizes account identification, intent detection, engagement orchestration, and analytics typical of Account Based Marketing platforms. Configurations described focus on page level tagging and signal collection, enrichment of account profiles from web behavior, and the use of engagement scoring and orchestration rules to prioritize account outreach. The 6sense Account Engagement Platform is presented as the primary source of account engagement telemetry for campaign orchestration.
Operational coverage is centered on the company website as the data capture surface, feeding account signals into marketing workflows and informing content and outreach prioritization. The deployment implies coordination between marketing operations and demand generation teams to manage tagging, signal quality, and campaign triggers, while maintaining web performance and privacy compliance as part of ongoing operations. Governance appears oriented around centralized marketing ops stewardship and iterative rollout of instrumentation and orchestration rules.
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
William Reed Business Media ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2022 |
|
William Reed Business Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at William Reed Business Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by William Reed Business Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from William Reed Business Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the William Reed Business Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD William Reed Business Media Technographics
William Reed Business Media is a Media organization based in United Kingdom,
with around 293 employees and annual revenues of $40.0 million.
William Reed Business Media operates a diverse technology stack with applications such as
Infor SunSystems, Cezanne HR Absense and 6sense Account Engagement Platform,
covering areas like ERP Financial, Absence and Leave Management and Account Based Marketing.
William Reed Business Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Cezanne HR and 6sense.
William Reed Business Media recently adopted applications including
6sense Account Engagement Platform in 2023, Magnite (ex Rubicon Project) in 2023 and Cezanne HR ESS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of William Reed Business Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates William Reed Business Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete William Reed Business Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.