Lightwater, GU18 5SS,
United Kingdom
William Russell Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by William Russell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 William Russell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that William Russell has purchased the following applications: Sistrix Platform for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2015, Microsoft Dynamics 365 Customer Engagement for Customer Engagement in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems William Russell is running and its propensity to invest more and deepen its relationship with Sistrix , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing William Russell revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for William Russell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sistrix | Legacy | Sistrix Platform | Analytics and BI | Analytics and BI | n/a | 2020 | 2021 |
In 2020, William Russell implemented the Sistrix Platform. The Sistrix Platform serves as an Analytics and BI application to support the company's marketing, content and SEO functions in the United Kingdom.
The implementation relied on Sistrix data and workshops to build a data driven content marketing and SEO programme, and it launched ranking URLs for the /blog in December 2020. Module usage such as the Visibility Index, keyword research and on page analysis is inferred from the case study to explain how topic selection, on page optimization and visibility tracking were prioritized.
Operational coverage centered on marketing and editorial teams within the UK, with Sistrix Platform metrics instrumented into editorial prioritization, content production and SEO monitoring workflows. The programme ran through 2021 and 2022 as content and execution phases delivered large visibility and organic traffic gains according to the source case study.
Governance and rollout used workshops, iterative measurement and editorial sequencing guided by visibility metrics, enabling ongoing adjustments to keyword targeting and on page recommendations. The narrative emphasizes the Sistrix Platform as the Analytics and BI tool that informed the content marketing programme and measurable visibility outcomes over 2021 and 2022.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Salesforce Sales Cloud | Microsoft Dynamics 365 Customer Engagement | Customer Engagement | CRM | n/a | 2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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