Wortegem-Petegem, 9790,
Belgium
Willy Naessens Industriebouw Technographics
Willy Naessens Industriebouw Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Willy Naessens Industriebouw and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1850 Willy Naessens Industriebouw employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Willy Naessens Industriebouw has purchased the following applications: Microsoft 365 for Collaboration in 2019, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2019, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Willy Naessens Industriebouw is running and its propensity to invest more and deepen its relationship with Microsoft , Exclaimer , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Willy Naessens Industriebouw revenues, which have grown to $460.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Willy Naessens Industriebouw intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Willy Naessens Industriebouw Tech Stack and Enterprise Applications
Willy Naessens Industriebouw Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Willy Naessens Industriebouw implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment is referenced on the company website and serves as the central collaboration layer for the organization.
The implementation aligns with standard Collaboration capabilities, delivering cloud email, team collaboration, and document management to support internal communications, project document control, and shared file access across employee groups. The observable configuration ties Microsoft 365 into the public web presence, indicating company‑wide use of Microsoft 365 for enterprise collaboration and operational coordination.
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Willy Naessens Industriebouw Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2019 | 2019 |
In 2019 Willy Naessens Industriebouw implemented Exclaimer Cloud Signatures for Office 365, deploying a Digital Signing solution to centrally manage corporate email signatures across its Office 365 mail flow. The implementation is publicly referenced on the company website, indicating active use of Exclaimer Cloud Signatures for Office 365 as part of its external communications footprint.
The deployment followed a cloud SaaS architecture, with signature rendering and policy enforcement executed at the cloud level and applied during outbound mail processing in the Office 365 environment. Configuration work focused on centralized signature templates, HTML signature rendering, rule based assignment of signatures by user attributes, and management of banners and legal disclaimers through the Exclaimer management console.
Operational integration leverages Office 365 for user attribute synchronization and mail routing, enabling signature policies to align with directory attributes and group membership. The solution touches business functions including corporate communications, marketing, human resources, and IT, by standardizing brand presentation and contact information across employee email.
Governance was consolidated through centralized administration, with signature templates and policy rules managed by IT in collaboration with corporate communications to enforce consistency and approval workflows. Rollout was executed as a managed configuration change within the Office 365 tenancy, emphasizing template governance and ongoing content updates rather than endpoint level client changes.
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Willy Naessens Industriebouw CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Willy Naessens Industriebouw implemented Hotjar on its corporate website to strengthen Customer Experience measurement. The deployment focused on public marketing pages and project showcase sections to capture behavioral signals and qualitative feedback across the site.
Hotjar was configured to capture heatmaps, session recordings, and on-site feedback widgets, using the Hotjar tracking script for browser-level event capture. Surveys and on-page feedback forms were instrumented to collect user comments and contextual qualitative data tied to specific pages.
The implementation is front-end focused and embedded directly in the website codebase, with data access provisioned to marketing, UX, and web operations teams for analysis and content prioritization. Collected behavioral and feedback data is used by digital stakeholders to inform usability reviews and iterative page updates.
Rollout included privacy governance and consent controls consistent with EU data protection expectations, and operational procedures were established for recording retention and stakeholder review. Workflow changes routed session recordings and on-site feedback to the digital team for prioritized remediation and content adjustments.
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Marketing Automation | CRM |
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2018 | 2018 |
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Willy Naessens Industriebouw PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Willy Naessens Industriebouw IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Willy Naessens Industriebouw
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Willy Naessens Industriebouw Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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