Little Rock, 72212, AR,
United States
Windstream Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Windstream and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11080 Windstream employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Windstream has purchased the following applications: Traction Complete for Account Based Marketing in 2019, GumGum for Artificial Intelligence Marketing in 2021, Broadsoft UC-One for Audio Video and Web Conferencing in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Windstream is running and its propensity to invest more and deepen its relationship with Traction Complete , Zoominfo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Windstream revenues, which have grown to $3.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Windstream intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Traction Complete | Legacy | Traction Complete | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Windstream implemented Traction Complete as its Account Based Marketing platform. Windstream is a communications company with approximately 11,080 employees and reported revenue of 3.1 billion, the deployment centralized account-level intelligence to support targeted go-to-market planning.
The Traction Complete implementation focused on account data consolidation, deduplication, and segmentation to create a streamlined account universe for sales and marketing. Windstream reported the platform is very user-friendly and intuitive, and the dataset was reduced from 6 million records to 200,000 records through account hygiene and consolidation capabilities. Configuration included account-level targeting and orchestration workflows typical of Account Based Marketing platforms, enabling standardized account selection and priority lists.
Operationally the Traction Complete deployment supported cross-functional adoption across marketing, sales, and strategy teams, driving account strategy for every side of the business. Governance emphasized a single source of truth for account records and standardized segmentation rules to sustain the reduced record set. The implementation narrative centers on structural changes to account data management and ABM workflow centralization, aligned with reported usability and dataset consolidation outcomes.
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BroadSoft | Legacy | Broadsoft UC-One | Audio Video and Web Conferencing | Collaboration | n/a | 2010 | 2010 |
In 2010, Windstream built and tested the Broadsoft UC-One add-in for the Skype for Business client. This work integrated Broadsoft UC-One into Windstream’s Audio Video and Web Conferencing footprint to extend unified communications capabilities into the company desktop collaboration environment.
The implementation centered on a client-side add-in architecture, delivering presence synchronization, call control and one-click meeting join capabilities aligned with Audio Video and Web Conferencing functional workflows. Configuration and testing covered the plugin installation model, authentication handoff to the UC-One service, and UI integration points inside the Skype for Business client.
Integration scope was explicitly the Skype for Business desktop client and was executed as an internal IT trial to validate interoperability. Governance followed an IT-led pilot approach, with iterative build and test cycles and feedback-driven refinements prior to any broader deployment.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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SD-WAN | IaaS |
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2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2015 | 2015 |
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