Windstream
4001 N Rodney Parham Rd,
Little Rock, 72212, AR,
United States
Little Rock, 72212, AR,
United States
1 501-404-7947
Communications
Windstream Technographics
Windstream Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Windstream and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11080 Windstream employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Windstream has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Broadsoft UC-One for Audio Video and Web Conferencing in 2010, ProShip Shipping for Shipping Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Windstream is running and its propensity to invest more and deepen its relationship with GumGum , BroadSoft , ProShip or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Windstream revenues, which have grown to $3.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Windstream intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Windstream Tech Stack and Enterprise Applications
Windstream AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Windstream deployed GumGum on their website to support Artificial Intelligence Marketing. The implementation is scoped to the public facing web estate, positioning GumGum as a site level capability for contextual engagement and programmatic creative delivery.
The Windstream deployment of GumGum leverages capabilities typical of Artificial Intelligence Marketing, including contextual ad targeting, on page content personalization, creative optimization workflows, and contextual analytics for audience segmentation. Configuration emphasizes tag based instrumentation on web pages and runtime models that evaluate page context for content and creative selection, aligning with marketing and demand generation use cases.
Operational ownership sits with Digital Marketing and Web Operations, with campaign orchestration and creative governance processes adapted to manage contextual campaigns and on site personalization. Privacy and consent controls are incorporated into deployment patterns to align web delivery with compliance requirements, and handoffs to ABM and sales enablement teams focus on audience signals captured by GumGum on the site.
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Windstream Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BroadSoft | Legacy | Broadsoft UC-One | Audio Video and Web Conferencing | Collaboration | n/a | 2010 | 2010 |
In 2010, Windstream built and tested the Broadsoft UC-One add-in for the Skype for Business client. This work integrated Broadsoft UC-One into Windstream’s Audio Video and Web Conferencing footprint to extend unified communications capabilities into the company desktop collaboration environment.
The implementation centered on a client-side add-in architecture, delivering presence synchronization, call control and one-click meeting join capabilities aligned with Audio Video and Web Conferencing functional workflows. Configuration and testing covered the plugin installation model, authentication handoff to the UC-One service, and UI integration points inside the Skype for Business client.
Integration scope was explicitly the Skype for Business desktop client and was executed as an internal IT trial to validate interoperability. Governance followed an IT-led pilot approach, with iterative build and test cycles and feedback-driven refinements prior to any broader deployment.
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Windstream eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProShip | Legacy | ProShip Shipping | Shipping Management | eCommerce | n/a | 2015 | 2015 |
In 2015, Windstream implemented ProShip Shipping in its Vancouver, WA warehouse to standardize outbound and returns processing. ProShip Shipping was deployed as the primary Shipping Management application supporting receiving, fulfillment, and RMA workflows for telecom parts inventory at that site.
The implementation focused on shipping and returns capabilities typical of a Shipping Management solution, including shipment creation, carrier label generation, tracking visibility, and RMA processing. ProShip Shipping was configured to support warehouse packing and shipping workflows used by the inventory and parts team, and operational procedures were established for daily receiving and dispatch activities.
Integrations were explicitly operational, ProShip Shipping interfaced with FedEx Ship Manager for carrier handling and with Oracle for inventory and transaction records, enabling end to end receive and ship transactions. Operational coverage centered on the Vancouver warehouse, with business functions impacted including inventory control, purchasing, returns processing, and customer support fulfillment.
Governance and process ownership rested with the Inventory and Parts Specialist who independently developed and managed the Vancouver warehouse operations, prepared forecasting reports to drive purchasing, negotiated equipment costs, and maintained inventory levels. The deployment supported accurate RMA handling and control of over $2 million in telecom inventory while establishing repeatable receiving and shipping processes.
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Windstream CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Windstream IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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SD-WAN | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Windstream
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Windstream Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Windstream IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Windstream digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Windstream Technographics
Windstream is a Communications organization based in United States,
with around 11080 employees and annual revenues of $3.10 billion.
Windstream operates a diverse technology stack with applications such as
GumGum, Broadsoft UC-One and ProShip Shipping,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and Shipping Management.
Windstream has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, BroadSoft and ProShip.
Windstream recently adopted applications including
Zoominfo Platform in 2022, GumGum in 2021 and Lumen CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Windstream’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Windstream’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Windstream technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.