WIS-TV
WIS-TV Technographics
WIS-TV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WIS-TV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 WIS-TV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WIS-TV has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2020, Frankly Media Express CMS for Content Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WIS-TV is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Frankly Media or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WIS-TV revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WIS-TV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WIS-TV Tech Stack and Enterprise Applications
WIS-TV AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, WIS-TV deployed GumGum on its public website to introduce Artificial Intelligence Marketing capabilities into its digital advertising stack. The GumGum implementation focused on on-site contextual advertising and in-content ad placement, leveraging the GumGum platform to analyze page content and enable automated ad targeting and creative contextualization. The deployment was executed at the web property level, instrumenting site pages with the GumGum tag to surface contextually relevant display and native placements across editorial inventory.
Functional coverage centered on digital advertising and revenue operations, aligning site monetization workflows with programmatic yield and contextual targeting, and integrating with page-level analytics and ad delivery processes. Governance and day-to-day operations remained with the digital ad operations team, which managed placement rules, contextual classification settings, and creative decisions for site inventory. WIS-TV used GumGum to apply Artificial Intelligence Marketing capabilities for content-aware ad selection and to improve on-site audience engagement and ad relevance.
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WIS-TV Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, WIS-TV deployed Microsoft 365. The implementation is positioned as the primary Collaboration platform for the station and is referenced on the company website.
The Microsoft 365 deployment leverages core collaboration services including Exchange Online for corporate and editorial email, SharePoint Online for content management and intranet workflows, Teams for real-time communication, and OneDrive for file synchronization. Microsoft 365 is used to centralize content workflows and to support editorial collaboration and production coordination across teams.
Operational coverage centers on newsroom, digital content, production, advertising sales, and corporate support, aligning collaboration tooling with content publishing and on-air production processes. Tenant-level administration and role based access controls are applied to manage permissions, group provisioning, and content governance across those business functions.
The visible Microsoft 365 footprint on the WIS-TV website suggests web-facing services and tenant activity are integrated into site workflows, supporting content publication and internal collaboration access. The implementation reflects a category-aligned use of Microsoft 365 to standardize collaboration across media production and business operations.
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WIS-TV Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frankly Media | Legacy | Frankly Media Express CMS | Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, WIS-TV deployed Frankly Media Express CMS on its public website. The Frankly Media Express CMS served as the station's Content Management platform, centralizing web publishing, template-driven page rendering, and management of broadcast‑related media assets for audience-facing content.
Implementation emphasized editorial authoring, template management, media asset handling, content scheduling, and publication workflows. The Frankly Media Express CMS was configured to drive the website front end and to support role-based editorial approvals and publishing handoffs used by the digital and newsroom teams, providing a single Content Management system for day-to-day web operations.
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Web Content Management | Content Management |
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2020 | 2020 |
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WIS-TV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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WIS-TV ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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WIS-TV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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WIS-TV CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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WIS-TV Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at WIS-TV
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by WIS-TV Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WIS-TV IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WIS-TV digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD WIS-TV Technographics
WIS-TV is a Media organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
WIS-TV operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and Frankly Media Express CMS,
covering areas like Artificial Intelligence Marketing, Collaboration and Content Management.
WIS-TV has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and Frankly Media.
WIS-TV recently adopted applications including
comScore Activation in 2021, GumGum in 2020 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WIS-TV’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WIS-TV’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WIS-TV technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.