Wistia
17 Tudor St,
Cambridge, 2139, MA,
United States
Cambridge, 2139, MA,
United States
1 617-945-2253
Professional Services
Wistia Technographics
Wistia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wistia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Wistia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wistia has purchased the following applications: Sage Intacct for ERP Financial in 2012, Greenhouse ATS for Applicant Tracking System in 2016, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wistia is running and its propensity to invest more and deepen its relationship with Sage , Stripe , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wistia revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wistia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wistia Tech Stack and Enterprise Applications
Wistia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Intuit QuickBooks Online | Sage Intacct | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Wistia migrated from Intuit QuickBooks Online to Sage Intacct to establish a scalable core for its finance function. Wistia implemented Sage Intacct as its ERP Financial application to centralize the general ledger, accounts payable, accounts receivable, and financial reporting workflows for the growing video services business.
The implementation leveraged Sage Intacct's cloud native architecture and typical ERP Financial capabilities, including configurable GL dimensions, automated month end close routines, revenue management workflows, and role based security for financial controls. Configuration emphasized real time ledger visibility and configurable reporting to support frequent forecasting and management reporting demands.
Rollout concentrated on the finance and accounting organization, with a centralized chart of accounts and updated approval and close procedures to standardize processes across the company. The project replaced Intuit QuickBooks Online and produced the stated outcomes of improved finance efficiency and scalable financial operations for Wistia.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Wistia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Wistia implemented Greenhouse ATS as its Applicant Tracking System. The deployment used Greenhouse ATS as a cloud hosted recruiting platform integrated directly into the Wistia website career page to publish job listings and capture candidate applications.
Configuration focused on core Applicant Tracking System capabilities including job posting management, candidate pipeline tracking, interview scheduling, scorecards, and requisition workflows. The Greenhouse ATS configuration applied role based access controls for recruiters and hiring managers and established interview orchestration and candidate status transitions aligned to Wistia hiring stages.
Operational ownership centered on Talent Acquisition and hiring managers, with the career site integration routing applicant traffic into Greenhouse ATS for centralized review and interview coordination. Governance formalized standardized hiring workflows and centralized applicant records, with Greenhouse ATS acting as the authoritative applicant tracking layer for Wistia hiring activities.
|
Wistia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Wistia deployed Drift AI Chatbot on its website. Wistia implemented Drift AI Chatbot as a Chatbots and Conversational AI solution to manage real-time visitor engagement and front-line conversational interactions on its public site.
The implementation emphasized web-based conversational workflows, automated lead capture and qualification, AI-driven response generation, and staged handoff to human agents for complex inquiries. Configuration work included custom chat scripts, intent recognition tuning, response templates aligned to Wistia’s brand voice, and conversational routing rules to direct inquiries to marketing or support queues.
Operational ownership was aligned to marketing and customer success, who used Drift AI Chatbot to triage demo requests, prioritize support conversations, and collect contact data from site visitors. The deployment covered the public website channel, with ongoing monitoring, conversational analytics, and iterative training of the chatbot’s natural language understanding and response library to refine interactions over time.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
|
Wistia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2011 | 2011 |
|
Wistia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
Wistia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2013 | 2013 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2011 | 2011 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2011 | 2011 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation, Sales Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Wistia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
Wistia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Extract, Transform, and Load (ETL) | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Wistia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Wistia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Wistia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wistia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wistia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Wistia Technographics
Wistia is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $41.0 million.
Wistia operates a diverse technology stack with applications such as
Sage Intacct, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Wistia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Greenhouse and Drift.
Wistia recently adopted applications including
DocuSign eSignature in 2022, Ruby Live Chat in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wistia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wistia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wistia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.