Witschereck Technographics
Witschereck Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Witschereck and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Witschereck employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Witschereck has purchased the following applications: SCAYLE Omnichannel & POS for Point Of Sale in 2022, Microsoft 365 for Collaboration in 2020, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Witschereck is running and its propensity to invest more and deepen its relationship with Scayle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Witschereck revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Witschereck intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Witschereck Tech Stack and Enterprise Applications
Witschereck ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scayle | Legacy | SCAYLE Omnichannel & POS | Point Of Sale | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Fielmann implemented SCAYLE Omnichannel & POS, a Point Of Sale solution to create a unified omnichannel experience that replicates and extends its in-store optician services online. The deployment was designed to surface appointment booking, virtual try-on and complex product configurators as core customer facing capabilities across web and store channels.
The SCAYLE Omnichannel & POS implementation included point of sale transaction handling, appointment booking workflows, virtual try-on modules and configurable product configuration capabilities, together with subscription enablement to support recurring revenue. Configuration work emphasized unified customer profiles, session continuity between online and in-store interactions and catalog orchestration to represent configurable optical products consistently.
Operational coverage targeted retail and omnichannel sales across Germany and Europe, aligning e-commerce storefronts with in-store POS and optician service processes. Integration efforts focused on synchronizing product configuration data, booking schedules and subscription records across channels to maintain consistent service delivery and order handling.
Rollout governance followed an accelerated schedule with the first country shop live within three months, indicating an iterative go-live approach and staged country rollouts. According to the SCAYLE case study, the SCAYLE Omnichannel & POS deployment yielded measurable improvements in online traffic, operational efficiency and recurring revenue via subscriptions.
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Witschereck Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Witschereck implemented Microsoft 365 to provide Collaboration capabilities for corporate communication and document management. The implementation is surfaced on their website and represents a cloud hosted productivity footprint sized for a single employee retail operation, with Microsoft 365 serving as the central collaboration application.
Configuration emphasizes cloud email, centralized document storage and real time coauthoring to support customer facing communications and internal administrative workflows. Operational scope is effectively single user and single site given the company size, with administration consolidated under the primary account holder, and governance focused on content publishing and permission management within Microsoft 365.
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Collaboration | Collaboration |
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2022 | 2022 |
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Witschereck CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Witschereck implemented Adobe Experience Cloud on its website to manage Customer Experience for the Germany based retail site. The deployment is focused on the public facing web presence of a single employee retailer with reported revenue of 1000000, centralizing digital experience capabilities under Adobe Experience Cloud.
The Adobe Experience Cloud implementation concentrates on core Customer Experience capabilities common to the category, including web content management, personalization and behavioral analytics, along with testing and experience orchestration workflows. Configuration emphasis is on content lifecycle, targeted experience delivery and measurement instrumentation to support marketing and online merchandising functions.
Operational scope remains the company website in Germany, with governance oriented toward centralized content approval and experience orchestration to suit a small internal team. The implementation positions Adobe Experience Cloud as the primary Customer Experience platform for Witschereck, consolidating site level content, personalization and analytics under a single vendor solution.
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Customer Support | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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Witschereck PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Witschereck IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Witschereck
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Apps Being Evaluated by Witschereck Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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