Wix.com
5 Yunitsman Street,
Tel Aviv, 6936025,
Israel
Tel Aviv, 6936025,
Israel
972 3 545 4900
Professional Services
Wix.com Technographics
Wix.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wix.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5344 Wix.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wix.com has purchased the following applications: Invoiceasap for AP Automation in 2013, Oracle Cloud HCM for Core HR in 2019, Databricks MLflow for ML and Data Science Platforms in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wix.com is running and its propensity to invest more and deepen its relationship with Invoiceasap , Oracle , Databricks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wix.com revenues, which have grown to $1.96 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wix.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wix.com Tech Stack and Enterprise Applications
Wix.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invoiceasap | Legacy | Invoiceasap | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013, Wix made Invoiceasap available in its Business Apps marketplace, provisioning AP Automation capabilities to merchants worldwide. The Invoiceasap listing delivered mobile invoicing and payments to Wix merchants, explicitly supporting finance and accounts payable processes to speed up billing and collections.
Invoiceasap's invoicing and payments modules, including a QuickBooks sync, were exposed through the Wix app integration, enabling merchants to generate mobile invoices, accept payments, and synchronize transactions with accounting systems. Deployment leveraged the Wix Business Apps marketplace as the distribution and provisioning mechanism, providing global operational coverage for Wix merchants and embedding the Invoiceasap AP Automation integration into finance and AP workflows.
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ERP Financial | ERP |
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2017 | 2018 |
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Wix.com HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2019 | 2020 |
In 2019, Wix deployed Oracle Cloud HCM as its Core HR platform, establishing Oracle Cloud HCM for centralized employee lifecycle management across the organization. The implementation sits within Wix’s broader Oracle Fusion Cloud Applications ERP and HCM footprint that Wix’s IT organization manages, aligning HR system architecture with finance and operational applications.
Configuration work emphasized Core HR capabilities in Oracle Cloud HCM, including centralized employee records, organizational management, workforce lifecycle workflows, benefits administration, and talent management functions such as recruiting and performance management. The deployment used standard Oracle Cloud HCM module patterns and configuration constructs to enforce a consistent HR data model and role based security.
Operational integration was executed with the Oracle Fusion Cloud Applications ERP and extended to HRIS operational services, enabling record level consistency between HR and finance processes. The implementation included integration points for payroll and workforce data exchange, and connections to identity and access management services to support single system authentication and role provisioning.
Governance focused on a centralized HRIS operating model, with defined data stewardship, role based access controls, and process standardization across HR and adjacent business functions. Rollout governance emphasized phased configuration control, change management for HR process owners, and ongoing application lifecycle management under Wix’s internal IT and HR operations.
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Wix.com AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Databricks | Legacy | Databricks MLflow | ML and Data Science Platforms | AI Development | n/a | 2020 | 2020 |
In 2020, Wix implemented Databricks MLflow within its ML and Data Science Platforms stack to centralize the machine learning lifecycle. The implementation targeted productionization and monitoring workflows across Wix data science and MLOps teams, with an emphasis on taking experiments from development to repeatable production runs.
The deployment integrated core MLflow components, including MLflow tracking for API and UI based experiment logging and visualization, MLflow projects to package reusable data science code, and MLflow models to standardize deployment artifacts for diverse serving targets. Wix also built an MLflow based Machine Learning CI system to orchestrate reusable and reproducible experiments, and a curated feature store to provide a discoverable single source of truth for features, enabling declarative feature generation and reuse.
Architecturally the solution was built on a mixture of managed services and open source tooling, explicitly incorporating AWS SageMaker for managed model hosting and Apache Spark for distributed data processing alongside Databricks MLflow. Model training, feature materialization, experiment tracking, and serving workflows were instrumented to flow through MLflow artifacts and the feature store, creating consistent artifacts for both batch and online inference paths.
Governance emphasized reproducibility and feature consistency, with process changes to enforce experiment tracking, CI driven model validation, and centralized feature definitions to reduce training and serving skew. The implementation addressed the operational challenge of moving experiments into production by standardizing packaging, tracking, and model artifact deployment, and by making feature reuse and experiment reproducibility explicit parts of the platform.
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Wix.com AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Wix.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2022 | 2022 |
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Wix.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2022 | 2022 |
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Wix.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2019 | 2019 |
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Test Automation Platform | PaaS |
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2021 | 2022 |
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Wix.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Wix.com
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief People Officer | CXO | HR | |
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Head of IT (US) | Director | IT | |
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US Controller | Director | Finance | |
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Accounting & Finance Manager | Manager | Finance | |
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US IT Systems Operations Manager | Manager | IT | |
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Apps Being Evaluated by Wix.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wix.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wix.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Wix.com Technographics
Wix.com is a Professional Services organization based in Israel,
with around 5344 employees and annual revenues of $1.96 billion.
Wix.com operates a diverse technology stack with applications such as
Invoiceasap, Oracle Cloud HCM and Databricks MLflow,
covering areas like AP Automation, Core HR and ML and Data Science Platforms.
Wix.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Invoiceasap, Oracle and Databricks.
Wix.com recently adopted applications including
Hyperhuman AI-Powered Video Platform in 2022, Google Search Central in 2022 and AWS App Runner in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wix.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wix.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wix.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.