Battle Creek, 49016-3599, MI,
United States
Wk Kellogg United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wk Kellogg United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3150 Wk Kellogg United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wk Kellogg United States has purchased the following applications: Screendragon Agency Management for Agency Management in 2020, Amazon EC2 for Application Hosting and Computing Services in 2018, Microsoft 365 for Collaboration in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wk Kellogg United States is running and its propensity to invest more and deepen its relationship with Screendragon , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wk Kellogg United States revenues, which have grown to $2.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wk Kellogg United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Screendragon | Legacy | Screendragon Agency Management | Agency Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Wk Kellogg United States implemented Screendragon Agency Management in the Agency Management category to centralize marketing project and process management for its K-Path commercial program planning and execution. The deployment targeted the Marketing/Brand management area and was intended to improve collaboration across brand, category, sales and packaging teams.
Screendragon Agency Management was configured to provide a single source of truth for program plans and production status, consolidating project intake, task orchestration, approval workflows and supplier collaboration. Configurations emphasized process standardization, workflow automation and shared workspaces to coordinate cross-functional execution and supplier deliverables.
Operational coverage included internal brand, category, sales and packaging teams as well as external suppliers, with the vendor case study reporting 100% adoption across company and suppliers, indicating a broad rollout across the identified business functions. Governance was centralized to enforce consistent program planning and approval gates, formalizing project handoffs and reducing ad hoc escalation between stakeholders.
According to the vendor case study Screendragon Agency Management delivered a single source of truth, saved thousands of hours and produced a reported 50% reduction in rush projects, outcomes attributed to improved planning and collaboration. The implementation focused on program-level orchestration within Agency Management for Marketing/Brand management and institutionalized standardized workflows across the commercial planning lifecycle.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Collaboration | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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