Woodland Direct
2025 Taylor Rd,
Auburn Hills, 48326, MI,
United States
Auburn Hills, 48326, MI,
United States
1 844-287-3104
Retail
Woodland Direct Technographics
Woodland Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Woodland Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Woodland Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woodland Direct has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2015, Signifyd for eCommerce Fraud Protection in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woodland Direct is running and its propensity to invest more and deepen its relationship with Oracle , CyberSource, Visa company , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woodland Direct revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woodland Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Woodland Direct Tech Stack and Enterprise Applications
Woodland Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Woodland Direct implemented Oracle NetSuite ERP as its ERP Financial solution to centralize finance and tax operations for the 120 employee United States retailer focused on hearth, patio and barbecue products. The implementation was led from Auburn Hills, MI by the Senior Accountant and prioritized accounting, tax compliance, and vendor incentive management workflows.
Oracle NetSuite ERP was configured to support core financial modules including general ledger, accounts payable, accounts receivable, sales tax maintenance, vendor incentive tracking for co op and volume rebates, and audit-oriented reconciliation processes. Configuration work included transaction level trails for reconciliation of collection and remittance general ledger accounts and workflows to support tax research and ongoing accounting and auditing responsibilities.
The deployment integrated Oracle NetSuite ERP with Avalara to enable sales tax calculation and certificate capture, and with TaxJar to manage filing and remittance processes and state level sales tax activity. Governance assigned the Senior Accountant as the primary point of contact for all tax related questions, responsible for managing filing, remittance, account reconciliation, and vendor incentive accounting within the ERP Financial environment.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Tax Management | ERP |
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2021 | 2021 |
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Tax Management | ERP |
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2021 | 2021 |
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Woodland Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Woodland Direct implemented Microsoft 365 for Collaboration. The deployment established Microsoft 365 as the primary collaboration platform for the retailer and is explicitly noted as being used on their website, aligning the Company Microsoft 365 Collaboration Business Function relationship toward unified communication and content access.
The implementation concentrated on Collaboration capabilities common to Microsoft 365, including hosted email and calendaring, cloud document storage and sharing, and real time team messaging and meetings. Configuration work focused on mailbox provisioning, document library and permission structures, and team-level collaboration spaces to support sales, operations, and marketing workflows. Governance measures emphasized centralized user and permission management, content access controls, and standard collaboration policies to maintain consistent usage across the organization.
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Woodland Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Signifyd | Legacy | Signifyd | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021 Woodland Direct implemented Signifyd as its eCommerce Fraud Protection solution on the company website. The deployment uses Signifyd's cloud-hosted decisioning service embedded into the retailer checkout to deliver real-time risk scoring and automated order review capabilities. Functional coverage focuses on order-level risk assessment, fraud decisioning workflows and administrative review queues managed through the Signifyd application.
Signifyd integrates with Woodland Direct's online storefront to surface fraud decisions to eCommerce operations, customer service, and fulfillment processes, enabling centralized handling of suspect transactions. Governance is handled through configured review policies and administrative controls within Signifyd, with decision orchestration occurring at the point of checkout and order intake.
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Woodland Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2021 |
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Customer Support | CRM |
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2020 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2021 |
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Woodland Direct ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Woodland Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Woodland Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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VP Finance and HR | VP | HR | |
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Information Technology Manager | Manager | IT | |
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Vice President of Operations | VP | Operations | |
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Operations Procedure Controller | Director | Finance | |
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Vice President of Finance | VP | Finance | |
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Senior Accountant | Manager | Finance | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Woodland Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Woodland Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Woodland Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Woodland Direct Technographics
Woodland Direct is a Retail organization based in United States,
with around 120 employees and annual revenues of $15.0 million.
Woodland Direct operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Signifyd,
covering areas like ERP Financial, Collaboration and eCommerce Fraud Protection.
Woodland Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Signifyd.
Woodland Direct recently adopted applications including
LexisNexis ThreatMetrix in 2023, Oracle NetSuite ERP in 2021 and Avalara AvaTax in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Woodland Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Woodland Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Woodland Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.