Woodtrend
25 BEETHOVEN ST QUEENS PARK,
London, W10 4LG,
United Kingdom
London, W10 4LG,
United Kingdom
44 20 7460 5000
Communications
Woodtrend Technographics
Woodtrend Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Woodtrend and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Woodtrend employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woodtrend has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2019, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woodtrend is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woodtrend revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woodtrend intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Woodtrend Tech Stack and Enterprise Applications
Woodtrend ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Woodtrend implemented Oracle NetSuite ERP to provision ERP Financial capabilities and to link its website commerce flows with core accounting processes. The deployment uses Oracle NetSuite ERP as a cloud native SaaS application, positioned to manage online order activity captured on the Woodtrend website while delivering the ERP Financial functionality required for small business accounting and billing.
Configuration focused on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing and basic order management consistent with the category. Oracle NetSuite ERP was configured to support online order to cash workflows originating from the website, and to centralize invoice generation and payment posting within the NetSuite environment.
Operational scope covered finance and operations for Woodtrend's UK entity and small internal teams, with rollout workstreams aligned to accounting ownership and invoice cycle governance. Governance included configuration of month end close tasks, role based access for finance users, and process training to align website order handling with NetSuite transaction records.
|
Woodtrend Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Woodtrend implemented Microsoft 365. Woodtrend deployed Microsoft 365 as a Collaboration platform for its UK communications firm with approximately 10 employees, and the vendor is surfaced on the company website. The implementation was provisioned as a cloud-first tenant to support core business functions in communications, document collaboration, and office productivity. Woodtrend uses Microsoft 365 on their website as the primary collaboration reference for external stakeholders.
The deployment centered on standard Microsoft 365 capabilities including Exchange Online for email, Microsoft Teams for messaging and meetings, SharePoint Online and OneDrive for document management, and Office applications for content authoring. Configuration followed a tenant-level architecture with centralized user account provisioning, role-based administrative controls, and sharing governance applied across Teams and SharePoint. Rollout for the small business scope emphasized phased user onboarding and configuration of security defaults appropriate to a 10-person organization, with operational coverage focused on internal communications and cross-functional document workflows. The implementation positions Microsoft 365 Collaboration as the primary platform connecting Woodtrend’s communications and internal productivity functions.
|
Woodtrend CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Woodtrend implemented Intuit Mailchimp on its website to support customer communications and lead capture. The deployment uses the Intuit Mailchimp application within the Marketing Automation category and is executed through web-embedded signup forms and email delivery flows. As a 10 employee communications firm in the United Kingdom, the implementation is scoped to marketing and customer engagement functions rather than enterprise wide systems.
Configuration centers on core Marketing Automation capabilities, including audience management, contact segmentation, template driven email campaigns, scheduled sending, and website integrated signup forms. Intuit Mailchimp is used to manage subscriber lists, segment contacts for targeted messaging, and run both scheduled newsletters and automated triggered campaigns consistent with typical small business workflows.
Operational ownership appears consolidated in a small marketing or operations lead, with the website acting as the primary data capture and campaign activation point. Governance is lightweight and pragmatic, emphasizing list hygiene, consent and opt in management, and basic campaign scheduling and approvals to align with the company size and single site operational scope.
|
Woodtrend IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
Woodtrend CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Woodtrend
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Sales Director | Director | Sales | |
|
Apps Being Evaluated by Woodtrend Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Woodtrend IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Woodtrend digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Woodtrend Technographics
Woodtrend is a Communications organization based in United Kingdom,
with around 10 employees and annual revenues of $1.0 million.
Woodtrend operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Intuit Mailchimp,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Woodtrend has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Intuit.
Woodtrend recently adopted applications including
Oracle NetSuite ERP in 2021, Microsoft 365 in 2019 and Intuit Mailchimp in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Woodtrend’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Woodtrend’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Woodtrend technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.