Berlin, 10245,
Germany
wooga Technographics
wooga Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by wooga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4230 wooga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that wooga has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2015, ElevenLabs for Speech Recognition AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems wooga is running and its propensity to invest more and deepen its relationship with Greenhouse , ElevenLabs , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing wooga revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for wooga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
wooga Tech Stack and Enterprise Applications
wooga HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, wooga implemented Greenhouse ATS. wooga Greenhouse ATS Applicant Tracking System is embedded on the corporate careers site to capture applications and drive candidate workflow, and it supports talent acquisition and recruiting operations for the companys HR and recruiting teams. The deployment follows a cloud SaaS model with the application interfacing directly with the website careers pages to register candidates and progress pipelines.
Configuration emphasizes standard Applicant Tracking System modules including job requisition and posting, candidate pipeline management, interview orchestration with structured evaluation forms, and offer management, reflecting core Greenhouse ATS functionality. Operational scope centers on recruiting and hiring workflows, encompassing requisition approvals, interview scheduling, and structured hiring panels to standardize selection processes. Integrations are limited to the public website embedding as explicitly stated, and governance was implemented through configured workflows and structured evaluation mechanisms to align hiring stakeholders.
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wooga AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ElevenLabs | Legacy | ElevenLabs | Speech Recognition AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, wooga implemented ElevenLabs as a Speech Recognition AI to support audio production and voice workflows for its global ATL marketing for June’s Journey across the US, UK, and EU. The deployment was scoped to marketing teams responsible for campaign creative and media planning, with a focus on producing localized voice assets and iterative audio variants for TV, CTV, and streaming ad tiers.
The implementation of ElevenLabs centered on core Speech Recognition AI capabilities, including real-time and batch transcription, synthetic voice generation and voice cloning, and programmatic access via APIs and SDKs to automate creative asset production. Configuration emphasized modular audio pipelines for voiceover generation, automated transcript creation for measurement ingestion, and template-driven creative builds for repeatable campaign variants.
ElevenLabs was integrated into AI agent workflows and the broader attribution and measurement framework being built alongside external partners, enabling transcript handoffs to Media Mix Modeling, TV and CTV tracking, and DOOH tracking processes. Governance was established through campaign-level templates and approval workflows to manage voice usage and brand consistency, and the rollout targeted marketing creative production and campaign planning teams to centralize voice asset management and standardize audio production processes.
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wooga Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, wooga implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is observable in wooga's website source and serves the company based in Germany to provide core communication and productivity services. The implementation anchors email, calendaring, document collaboration, and meeting capabilities under a single Collaboration service.
Google Workspace (Formerly Google G-Suite) at wooga utilizes standard functional modules including Gmail, Google Calendar, Google Drive with Docs, Sheets, and Slides, Google Meet for conferencing, and the Google Admin Console for user provisioning and policy controls. The architecture reflects a cloud-hosted SaaS delivery on Google's infrastructure with centralized administration and identity and group management through the Admin Console. This configuration supports cross-functional collaboration workflows across the organization while aligning wooga, Google Workspace (Formerly Google G-Suite), and Collaboration for corporate productivity and communication functions.
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wooga CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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wooga EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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wooga TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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wooga IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at wooga
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by wooga Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||