Jersey Shore, 17740, PA,
United States
Woolrich International Technographics
Woolrich International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Woolrich International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Woolrich International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woolrich International has purchased the following applications: Microsoft 365 for Collaboration in 2019, BigCommerce for eCommerce in 2020, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woolrich International is running and its propensity to invest more and deepen its relationship with Microsoft , Symprex , Bigcommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woolrich International revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woolrich International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Woolrich International Tech Stack and Enterprise Applications
Woolrich International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Woolrich International implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 tenant covers the company’s approximately 450 employees in the United States and is explicitly used on their website to extend corporate collaboration to web-facing touchpoints.
The implementation centers on standard Microsoft 365 collaboration workloads, including hosted email, intranet and content services, real-time chat and meetings, and cloud file storage to support corporate communications and retail operations. The deployment is described as a centralized tenant configuration with administrative controls for user provisioning, role-based access and policy configuration, aligning collaboration, content management and internal workflow automation across merchandising, e-commerce support and back-office teams.
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Woolrich International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bigcommerce | Legacy | BigCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Woolrich International implemented BigCommerce as its eCommerce platform for its website. BigCommerce serves as the public storefront and commerce engine for Woolrich International, providing product catalog, storefront presentation, checkout orchestration, promotions, and content management within the eCommerce category.
The deployment centralizes catalog management and content publishing to align merchandising, marketing, and operations business functions, and supports order capture and fulfillment workflows typical of an eCommerce platform. Configuration and operational governance are organized around commerce operations and marketing teams to manage product updates, merchandising rules, pricing and promotions, and site content for Woolrich International's United States web presence, with BigCommerce as the core application driving online sales and customer experience.
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
Woolrich International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Woolrich International implemented Hubspot CRM as its CRM. The deployment prioritized on-site lead capture, using Hubspot CRM embedded on the woolrich.eu website to centralize inbound contacts and prospect records.
Configuration centered on core CRM capabilities including contact and company records, web form and live chat lead capture, marketing email and list segmentation, and sales pipeline management. Hubspot CRM was configured to standardize contact lifecycle stages and to enable automation for lead assignment and follow up, aligning marketing and sales workflows.
The implementation integrated Hubspot CRM directly with the corporate website to capture form submissions and tracking events, creating a single source of truth for inbound engagement. Operational ownership spanned sales and marketing teams, with CRM data used to prioritize leads, manage opportunities, and coordinate campaign response.
Governance included defined pipeline stages, role based access controls, naming conventions and data hygiene processes to maintain record quality. Rollout emphasized iterative configuration of automation and website forms, with ongoing administration handled by the internal commercial operations team.
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Woolrich International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Woolrich International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Woolrich International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||