WorldFirst
Millbank Tower, 21-24 Millbank,
London, SW1P 4QP,
United Kingdom
London, SW1P 4QP,
United Kingdom
44 20 3603 6068
Banking and Financial Services
WorldFirst Technographics
WorldFirst Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WorldFirst and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 WorldFirst employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WorldFirst has purchased the following applications: Sift Science Digital Trust Platform for ML and Data Science Platforms in 2021, GumGum for Artificial Intelligence Marketing in 2011, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WorldFirst is running and its propensity to invest more and deepen its relationship with Sift Science , GumGum , Olark or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WorldFirst revenues, which have grown to $7.06 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WorldFirst intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WorldFirst Data, Technology Stack, and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2021 | 2021 |
In 2021 WorldFirst implemented the Sift Science Digital Trust Platform on its website to introduce machine learning driven risk signals into customer-facing flows. The deployment uses the Sift Science Digital Trust Platform, categorized as ML and Data Science Platforms, to capture behavioral telemetry and generate automated risk scores for online transactions and account interactions.
Configuration focused on client side event instrumentation and real time scoring, with behavioral event collection, model driven risk scoring, and policy based decisioning configured to evaluate sessions, sign ups, and payment events. The implementation leverages the platform's machine learning models and decisioning capabilities to surface trust signals and score anomalies, with configuration of policy rules to translate scores into allow, challenge, or review actions.
Operational integration centers on web transaction and onboarding workflows, where event streams from the website are routed to Sift for scoring and the resulting risk decisions are delivered back to WorldFirst systems via API calls. The platform was positioned to support fraud operations, payments risk, compliance screening, and customer support by providing centralized risk signals and analyst review queues.
Governance work included establishing policy rules, tuning score thresholds, and defining analyst workflows for case review and escalation, alongside privacy and data handling controls for web telemetry. Implementation documentation and operational playbooks were created to align risk, operations, and product teams on how Sift Science Digital Trust Platform signals are consumed within decisioning and review processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, WorldFirst implemented GumGum on its website. WorldFirst deployed GumGum as an Artificial Intelligence Marketing solution to support digital marketing and advertising functions, using the application to surface contextual ad placements and content-aware targeting across its customer-facing web properties. The implementation positions GumGum to analyze page-level signals and drive creative delivery and measurement within web inventory.
The deployment was executed as a site-level integration, embedding GumGum scripts and tag-based assets into WorldFirst web pages to enable real-time ad decisioning and contextual targeting workflows. Operational ownership is centered in WorldFirst marketing and digital channels teams, with governance focused on content relevance, ad policy compliance, and measurement instrumentation. Configuration emphasis included contextual targeting, creative delivery, and analytics integration to support ongoing campaign management and optimization.
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, WorldFirst implemented Microsoft 365. The Microsoft 365 deployment serves as the primary Collaboration platform for the company, supporting corporate productivity across its United Kingdom operations.
The implementation consolidated cloud email, document management, and real time communications using Exchange Online, SharePoint, OneDrive, Microsoft Teams, and the Office desktop and web applications included in Microsoft 365. Tenant provisioning and centralized administration were executed through the Microsoft 365 admin center, with identity and access management implemented via Azure Active Directory and role based administrative controls.
Scope of the deployment covered core business functions including finance, operations, customer support, and sales, enabling internal collaboration, document lifecycle workflows, and meeting orchestration. WorldFirst also references Microsoft 365 in its website implementation, indicating use of Microsoft 365 hosted resources within web workflows or content delivery.
Governance aligned with Collaboration category practices, incorporating data loss prevention, retention policies, conditional access, and delegated administrative roles to IT and compliance teams. The rollout was oriented to support the companys roughly 700 employees and to centralize collaboration and knowledge sharing across corporate teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at WorldFirst
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by WorldFirst Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD WorldFirst Technographics
WorldFirst is a Banking and Financial Services organization based in United Kingdom,
with around 700 employees and annual revenues of $7.06 billion.
WorldFirst operates a diverse technology stack with applications such as
Sift Science Digital Trust Platform, GumGum and Microsoft 365,
covering areas like ML and Data Science Platforms, Artificial Intelligence Marketing and Collaboration.
WorldFirst has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sift Science, GumGum and Microsoft.
WorldFirst recently adopted applications including
Sift Science Digital Trust Platform in 2021, LiveRamp Platform in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WorldFirst’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WorldFirst’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WorldFirst technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.