Worldwide Business Research
535 Fifth Avenue,
New York, 10017, NY,
United Kingdom
New York, 10017, NY,
United Kingdom
1 888-482-6012
Professional Services
Worldwide Business Research Technographics
Worldwide Business Research Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Worldwide Business Research and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Worldwide Business Research employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Worldwide Business Research has purchased the following applications: Eventsforce for Event Management in 2018, Mirakl Marketplace Platform for eCommerce in 2023, AdRoll for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Worldwide Business Research is running and its propensity to invest more and deepen its relationship with Eventsforce , Mirakl , Yotpo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Worldwide Business Research revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Worldwide Business Research intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Worldwide Business Research Tech Stack and Enterprise Applications
Worldwide Business Research Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eventsforce | Legacy | Eventsforce | Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018 Worldwide Business Research implemented Eventsforce, an Event Management application. The Eventsforce deployment supports WBR's event management and registration needs across its events and programs portfolio, providing a centralized platform for event operations and attendee administration. WBR is listed as a customer on the Eventsforce customer roster.
The implementation emphasized core Event Management modules, including attendee registration and ticketing, agenda and session scheduling, speaker and program management, exhibitor management, on site check in, and reporting and analytics. Configuration work focused on standardized event templates, customizable registration flows, role based access for event staff, and form level data capture to support marketing and operations workflows.
Architecturally the implementation follows a cloud hosted, web based Event Management model, with an administrative console for event teams and attendee facing microsites and portals for registrations. The platform was configured to support automated event content publishing and consolidated event reporting, with APIs and export capabilities enabled for downstream data reconciliation.
Governance centered on centralizing event template ownership within the events team, instituting change control for registration form and pricing changes, and establishing operational runbooks for on site check in and day of event operations. Training and staged rollout across event types were used to embed standardized processes and role definitions for event production, marketing, and commercial teams.
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Worldwide Business Research eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, Worldwide Business Research deployed Mirakl Marketplace Platform on their website. The Mirakl Marketplace Platform, implemented as an eCommerce solution, was provisioned to operate a marketplace channel through WBR's public site and to centralize third party seller and catalog interactions into a single platform.
The implementation focused on core Mirakl capabilities aligned with marketplace operations, including seller onboarding workflows, catalog orchestration and storefront catalog management, order orchestration, and commission configuration. Configuration work emphasized role based seller administration, catalog attribute mapping for online listings, and automated order routing consistent with Mirakl marketplace functional patterns.
Deployment was executed as a web integrated instance tied directly to WBR's site, enabling marketplace storefront experiences and seller managed listings without named backend system integrations provided in the source. Operational coverage centers on commercial and eCommerce functions, with platform use affecting marketplace operations, product and content distribution, and revenue operations associated with third party transactions.
Governance was oriented around marketplace administration, seller acceptance and catalog curation processes, and operational workflows for order and payout handling, reflecting standard Mirakl governance practices. Mirakl Marketplace Platform remains the live eCommerce mechanism on WBR's public site for managing third party marketplace activity.
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Product Review Management | eCommerce |
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2019 | 2019 |
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Worldwide Business Research CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Worldwide Business Research implemented AdRoll. AdRoll is a Digital Advertising Platform deployed on the company's public website to enable programmatic display advertising and site retargeting. The initial implementation used AdRoll's JavaScript site tag to capture audience signals and seed remarketing lists for paid display campaigns.
Functional configuration centered on audience segmentation, campaign management, dynamic creative insertion, and platform reporting. The setup leveraged AdRoll's campaign console for bid and budget controls, pixel based audience capture for behavioral retargeting, and cross device audience stitching common to Digital Advertising Platform deployments. Operational ownership was assigned to marketing and demand generation teams, aligning campaign calendars and creative assets to the AdRoll account.
Governance emphasized tag management, creative approval workflows, and dashboard driven performance monitoring, with marketing operations responsible for day to day campaign changes and attribution tracking. AdRoll remains embedded in Worldwide Business Research's digital marketing stack as the Digital Advertising Platform supporting display and retargeting activities on the company website.
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Marketing Automation | CRM |
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2012 | 2012 |
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Worldwide Business Research PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Worldwide Business Research IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Worldwide Business Research CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Worldwide Business Research
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Worldwide Business Research Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Worldwide Business Research IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Worldwide Business Research digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Worldwide Business Research Technographics
Worldwide Business Research is a Professional Services organization based in United Kingdom,
with around 280 employees and annual revenues of $30.0 million.
Worldwide Business Research operates a diverse technology stack with applications such as
Eventsforce, Mirakl Marketplace Platform and AdRoll,
covering areas like Event Management, eCommerce and Digital Advertising Platform.
Worldwide Business Research has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Eventsforce, Mirakl and NextRoll.
Worldwide Business Research recently adopted applications including
Mirakl Marketplace Platform in 2023, Twilio Sendgrid in 2021 and Amazon Elastic Load Balancing (ELB) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Worldwide Business Research’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Worldwide Business Research’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Worldwide Business Research technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.