Plano, 75093, TX,
United States
XTGlobal Technographics
XTGlobal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by XTGlobal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 XTGlobal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
XTGlobal has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2021, Pathwire Mailgun for Transactional Email in 2020, GoDaddy for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems XTGlobal is running and its propensity to invest more and deepen its relationship with Zoominfo , Salesforce , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing XTGlobal revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for XTGlobal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
XTGlobal Tech Stack and Enterprise Applications
XTGlobal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, XTGlobal implemented Zoominfo Platform on its website to support Account Based Marketing. The Zoominfo Platform is embedded into the corporate site to enable data capture and contact and account profile enrichment for account targeting workflows. It is used to surface firmographic and contact enrichment, intent and engagement signals, and web based lead identification, aligning with Account Based Marketing functional terminology for audience discovery and prioritization. The implementation positions Zoominfo Platform as the primary data layer for targeted account insights and activation on the site.
Deployment is centered on site level instrumentation of the Zoominfo Platform, with outputs consumed by marketing and sales processes for lead routing, contact enrichment, and account prioritization. Operational scope covers marketing led demand generation and sales engagement within XTGlobal's professional services organization, with governance attention on data quality, consent controls, and orchestration of enriched records into downstream workflows. Implementation narrative emphasizes the Zoominfo Platform role in ABM workflows rather than system replacement, keeping the website integration as the focal architecture for XTGlobal Account Based Marketing activities.
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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XTGlobal PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, XTGlobal implemented Pathwire Mailgun for Transactional Email on its public website. The implementation concentrated on site-driven programmatic messaging to support confirmation emails, form-driven notifications, and automated event alerts tied to the web experience.
Pathwire Mailgun was embedded into the web stack using API and SMTP send flows, with webhook endpoints configured to surface delivery, bounce, and engagement events into operational pipelines. Functional capabilities implemented included SMTP relay, RESTful sending API, inbound parsing, webhook event streams, and deliverability analytics, aligning Pathwire Mailgun with the Transactional Email business function for the web engineering and digital operations teams. Governance emphasized centralized send controls, suppression list management, and event-driven bounce handling to ensure consistent message orchestration and operational troubleshooting.
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XTGlobal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, XTGlobal implemented GoDaddy as its Application Hosting and Computing Services provider to host and manage its public corporate website. The GoDaddy deployment is the primary Application Hosting and Computing Services layer for XTGlobal's external web presence, with the GoDaddy control plane used for DNS, domain registration and site provisioning.
The implementation leverages GoDaddy web hosting, DNS configuration and SSL certificate provisioning capabilities, enabling site administrators to manage content and configuration through the GoDaddy management console. Governance centers on administrative access controls, certificate lifecycle procedures and content publishing workflows administered via GoDaddy, aligning the Application Hosting and Computing Services footprint with XTGlobal's external website operations.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at XTGlobal
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CEO | CXO | Finance | |
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Business Development Manager | Manager | Sales | |
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Apps Being Evaluated by XTGlobal Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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