YASA
11-14 Mead Road Oxford Industrial Park,
Yarnton, OX5 1QU,
United Kingdom
Yarnton, OX5 1QU,
United Kingdom
44 18 6595-2100
Automotive
YASA Technographics
YASA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YASA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 YASA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YASA has purchased the following applications: Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2021, Altium 365 for Electronic Design in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YASA is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YASA revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YASA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YASA Tech Stack and Enterprise Applications
YASA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, YASA implemented Microsoft 365 as its primary Collaboration platform. The deployment was provisioned as a Microsoft 365 tenant to support the company’s 350 employees in the automotive sector, and Microsoft 365 is used on their website.
The implementation centers on Collaboration capabilities that are standard to Microsoft 365, including Exchange Online email, Microsoft Teams for meetings and chat, SharePoint Online for intranet and document management, OneDrive for file sync, and Office desktop and web applications. Configuration work focused on mailbox and user provisioning, Teams topology and SharePoint site architecture to support engineering, product development, sales, and corporate functions. The YASA Microsoft 365 Collaboration arrangement supports cross functional communication, document co authoring, and centralized file governance.
Operational governance was organized around tenant level administration and identity services via Microsoft 365 administration tools and Azure Active Directory for account and access management, enabling centralized policy application and role based access control. Rollout and lifecycle management emphasize SharePoint site ownership, Teams lifecycle processes, and admin led configuration of collaboration policies across corporate departments in the United Kingdom. Use of Microsoft 365 on the corporate website indicates integration points for content publishing and corporate communication workflows tied to the tenant.
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YASA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, YASA deployed Hotjar on its public website to capture qualitative web behavior and on-page user feedback. The Hotjar deployment supports Customer Experience activities across Product, Marketing, and UX functions, providing session replay, heatmaps, conversion funnel traces, and on-page feedback collection to surface usability signals for digital product decisions.
The implementation uses Hotjar's client-side tracking snippet embedded in site pages, leveraging standard Hotjar capabilities such as session recordings, heatmaps, polls, surveys, and feedback widgets. Configuration emphasizes sampling controls, consent management, and data retention settings to align with web governance, and collected signals are consumed by Product, UX, and Marketing teams for usability analysis and prioritization of website iterations.
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Marketing Automation | CRM |
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2018 | 2018 |
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YASA PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Altium | Legacy | Altium 365 | Electronic Design | PLM and Engineering | n/a | 2019 | 2019 |
In 2019, YASA implemented Altium 365 to improve MCAD/ECAD collaboration across its engineering organization. The program targeted Electronic Design workflows supporting the companys automotive and aerospace product lines, moving design data and collaboration into a cloud-first environment managed through Altium 365.
The implementation centered on Altium 365 platform services and Altium CoDesigner to enable synchronized ECAD and MCAD workflows, shared PCB and schematic assets, and cloud-hosted project workspaces. Configuration emphasized managed libraries, revision control for board and schematic data, and collaboration features that allow simultaneous design reviews and design data handoff between electrical and mechanical engineers.
Integration scope focused on connecting Altium Designer workflows to mechanical CAD systems via Altium CoDesigner, creating bi-directional exchange of board outlines and component placements without naming specific MCAD tools. Operational coverage included YASAs product development and engineering teams in the United Kingdom, enabling centralized access to design projects and streamlined cross-discipline communication.
Governance and process changes established controlled access to project workspaces, standardized component libraries, and formalized change review workflows to support multi-disciplinary design cycles. As reported, the deployment improved MCAD and ECAD collaboration by reducing coordination friction and providing a single source of truth for electronic design data under Altium 365.
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YASA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at YASA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by YASA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from YASA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the YASA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD YASA Technographics
YASA is a Automotive organization based in United Kingdom,
with around 350 employees and annual revenues of $35.0 million.
YASA operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and Altium 365,
covering areas like Collaboration, Customer Experience and Electronic Design.
YASA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and Altium.
YASA recently adopted applications including
Hotjar in 2021, Microsoft 365 in 2019 and Altium 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YASA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YASA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YASA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.