Chiyoda, 101-0021,
Japan
Yayoi Japan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Yayoi Japan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 937 Yayoi Japan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yayoi Japan has purchased the following applications: YRGLM AD EBis Platform for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yayoi Japan is running and its propensity to invest more and deepen its relationship with YRGLM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yayoi Japan revenues, which have grown to $164.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yayoi Japan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| YRGLM | Legacy | YRGLM AD EBis Platform | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Yayoi Japan implemented YRGLM AD EBis Platform as a Marketing Analytics solution to support attribution and cost-allocation analysis for its online tax software in Japan. The deployment focused on channel-level measurement across content and paid channels and established the platform as the primary analytics engine for marketing decision making.
YRGLM AD EBis Platform was configured to deliver multi-touch attribution, channel cost-allocation analysis, campaign performance dashboards, and conversion funnel reporting, aligning measurement to content partnerships and paid acquisition workflows. Functional capability emphasized attribution modeling, cost-per-conversion allocation, and conversion cohort analysis to inform content strategy and media spend decisions.
The implementation ingested content and paid channel data to embed analytics into campaign planning and reporting workflows used by marketing teams in Japan, enabling targeted testing of tie-up articles and promotional content. The deployment demonstrated that tie-up articles doubled conversion rates and achieved a reported 296% year-over-year increase in conversions, as documented in the vendor case study.
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