YuMe
1204 Middlefield Road,
Redwood City, 94063, CA,
United States
Redwood City, 94063, CA,
United States
1 650-591-9400
Professional services
YuMe Technographics
YuMe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YuMe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 YuMe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YuMe has purchased the following applications: Cloudera Enterprise Platform for Data Warehouse in 2011, Microsoft 365 for Collaboration in 2018, AdRoll for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YuMe is running and its propensity to invest more and deepen its relationship with Cloudera , Microsoft , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YuMe revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YuMe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YuMe Tech Stack and Enterprise Applications
YuMe Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2011 | 2011 |
In 2011, YuMe implemented Cloudera Enterprise Platform as a Data Warehouse to centralize analytics, reporting, and large-scale data processing. The implementation was framed for enterprise analytics and data engineering use cases and aimed at supporting business intelligence workflows across the organization.
The Cloudera Enterprise Platform deployment included standard data warehouse capabilities such as distributed storage and compute, SQL-style query engines, batch and near real-time ingestion patterns, and platform management tooling. Cloudera Enterprise Platform was configured to provide managed cluster operations, resource scheduling, and query processing suited to high-volume analytical workloads.
Integrations focused on ingestion pipelines and downstream analytics, with the Data Warehouse serving as the central repository for ETL and reporting feeds. Operational coverage was corporate wide within the United States, sized to support a 700 employee organization, and intended to consolidate disparate data assets for analytics and data engineering teams.
Governance and operational controls emphasized role-based access, platform-level security, and cataloging to support analytic workflows and data stewardship. The rollout was organized around platform governance, staged onboarding of analytics teams, and configuration of access and monitoring to align the Cloudera Enterprise Platform with existing BI and engineering processes.
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YuMe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, YuMe implemented Microsoft 365 for Collaboration as its primary cloud productivity platform. The deployment is visible in public site references and aligns with YuMe's profile as a United States based professional services firm with approximately 700 employees, indicating organization wide use across corporate teams and knowledge workers.
The Microsoft 365 implementation centers on core Collaboration capabilities including Exchange Online for enterprise email and calendaring, Microsoft Teams for real time chat and meetings, SharePoint Online for intranet and document collaboration, OneDrive for Business for file sync and share, and the Office application suite for authoring and coauthoring. The configuration narrative implies standard Microsoft 365 security and identity capabilities are in play, including Azure Active Directory based identity and access management and tenant level administration to manage groups, licenses, and policies.
Operationally the rollout emphasizes governance around information architecture, sharing and external access controls, and administrative role separation to support corporate communications, marketing, and client service functions. Public site markup confirming Microsoft 365 usage suggests a single tenant tenancy model supporting centralized provisioning and policy enforcement, with staged adoption and administrative governance used to align collaboration workflows across departments.
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YuMe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, YuMe implemented AdRoll, a Digital Advertising Platform, on its website to centralize display advertising and retargeting capabilities. The deployment positioned AdRoll to support digital advertising functions including audience targeting, campaign orchestration, and creative management for site based inventory.
AdRoll was configured with site tag deployment to capture behavioral signals and build audience segments for retargeting and prospecting. Configuration emphasized campaign management modules, dynamic creative serving, frequency controls, and attribution style reporting, reflecting common Digital Advertising Platform capabilities. The implementation also provisioned analytics dashboards and data export workflows to support marketing operations and campaign reporting.
Operational stewardship was assigned to YuMe marketing and digital operations teams, who governed tag management, audience definitions, and campaign approval workflows. Usage was scoped to the YuMe website and aligned with advertising operations and demand generation processes, with governance controls for tag change management and campaign lifecycle approvals.
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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YuMe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2009 | 2009 |
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YuMe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at YuMe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Data Scientis Manager | Manager | IT | |
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Senior Leader BigData Engineering | Manager | IT | |
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Co-Founder and CTO | CXO | Finance | |
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Director, Platform Engineering | Director | IT | |
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Apps Being Evaluated by YuMe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from YuMe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the YuMe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD YuMe Technographics
YuMe is a Professional services organization based in United States,
with around 700 employees and annual revenues of $180.0 million.
YuMe operates a diverse technology stack with applications such as
Cloudera Enterprise Platform, Microsoft 365 and AdRoll,
covering areas like Data Warehouse, Collaboration and Digital Advertising Platform.
YuMe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cloudera, Microsoft and NextRoll.
YuMe recently adopted applications including
Salesforce Sales Cloud in 2021, Microsoft 365 in 2018 and Microsoft Azure Cloud Services in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YuMe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YuMe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YuMe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.