Zalando
Valeska-Gert-Strase 5,
Berlin, 10243,
Germany
Berlin, 10243,
Germany
49 30 2000 88 585
Retail
Zalando Technographics
Zalando Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zalando and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16161 Zalando employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zalando has purchased the following applications: Workday HCM for Core HR in 2021, Intuit Mailchimp for Marketing Automation in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zalando is running and its propensity to invest more and deepen its relationship with Workday , Orgvue , SEAK Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zalando revenues, which have grown to $11.07 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zalando intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Zalando Tech Stack and Enterprise Applications
Zalando HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Zalando implemented Workday HCM to consolidate Core HR functions across the organization of 16,161 employees. The Workday People Tech Architecture Senior Consultant has been engaged at Zalando since June 2021 in Berlin, providing ongoing architecture and platform stewardship for Workday HCM.
Zalando configured Workday HCM to address core Core HR capabilities, including employee profile and lifecycle management, organizational and position management, absence and time administration, talent lifecycle workflows, and HR reporting. Workday HCM was used to implement configurable business processes and worker lifecycle event handling consistent with Core HR operational requirements.
Architecture work described by the People Tech Architecture Senior Consultant indicates a cloud centric deployment with centralized configuration management for HR data models and security, and a focus on extensible business process templates. Operational coverage centered on Zalando HR and People Technology teams in Berlin, with platform ownership assigned to People Tech and HR process owners.
Governance emphasized data governance, role based security, and standardized business process templates to ensure consistent HR operations. Rollout and ongoing operations followed an architecture led stewardship model with iterative configuration cycles and HR change management to align process owners, People Tech, and compliance stakeholders.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2014 | 2014 |
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Zalando CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018 Zalando implemented Intuit Mailchimp as part of its Marketing Automation capability on the corporate website. The deployment used Intuit Mailchimp as a cloud SaaS marketing automation platform to centralize website-driven subscriber capture and email engagement. This implementation was oriented around web channel capture and automated campaign orchestration. Functional configuration emphasized embedded signup forms and tracking scripts on storefront pages, audience segmentation, template-driven campaign management, and automated lifecycle workflows consistent with Marketing Automation practice. Intuit Mailchimp was configured to support targeted lists and trigger-based campaigns driven by website behavior, with template libraries and scheduled campaign workflows serving marketing and retention use cases. Operational ownership was placed with marketing and e-commerce teams, with governance built around centralized list management and subscription preference centers on the website. Integrations were executed at the website layer using embedded forms and tracking to maintain subscriber state and trigger campaigns in Intuit Mailchimp, while rollout focused on consented subscription flows and centralized campaign orchestration.
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Zalando PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Zalando implemented Intuit Mailchimp Mandrill to provide Transactional Email services on its public website. The deployment embeds Intuit Mailchimp Mandrill as the transactional messaging layer for web-driven customer communications, with the Intuit Mailchimp Mandrill application invoked from the site to generate and dispatch system-triggered messages.
The implementation concentrates on standard Transactional Email workflows such as order confirmations, shipping notifications, account verification and password resets, using templated, event-driven messaging aligned to e-commerce operations. Configuration and operational modules included template management, sending configuration and delivery orchestration, with the service called from front end and backend order flows to ensure timely customer notifications. Governance and operational controls emphasized centralized template management and approval workflows to keep customer-facing communications consistent across Zalando's website and customer service functions.
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Zalando IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Zalando
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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HR Director | Director | HR | |
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Director, People Insights, Rewards and Org Transformation | Director | HR | |
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HR Manager | Manager | HR | |
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Apps Being Evaluated by Zalando Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zalando IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zalando digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Zalando Technographics
Zalando is a Retail organization based in Germany,
with around 16161 employees and annual revenues of $11.07 billion.
Zalando operates a diverse technology stack with applications such as
Workday HCM, Intuit Mailchimp and Intuit Mailchimp Mandrill,
covering areas like Core HR, Marketing Automation and Transactional Email.
Zalando has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and Intuit.
Zalando recently adopted applications including
Workday HCM in 2021, Workday Recruiting in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zalando’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zalando’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zalando technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.