ZENDEN Group
Shchukinskaya street, 2, office ZENDEN,
Moscow, 123182,
Russia
Moscow, 123182,
Russia
7 499 277 3119
Retail
ZENDEN Group Technographics
ZENDEN Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ZENDEN Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 254 ZENDEN Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ZENDEN Group has purchased the following applications: Google Pay for Payment Processing in 2021, Oracle Retail (ex Retek) for Retail Management in 2020, Oracle Retail Demand Forecasting for Demand Forecasting and Planning in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ZENDEN Group is running and its propensity to invest more and deepen its relationship with Google , Oracle , Bitrix24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ZENDEN Group revenues, which have grown to $78.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ZENDEN Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ZENDEN Group Tech Stack and Enterprise Applications
ZENDEN Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, ZENDEN Group implemented Google Pay as its Payment Processing solution on the corporate ecommerce website. The deployment integrated Google Pay into the site checkout, embedding Google Pay buttons and client side payment flows to capture tokenized payment credentials and streamline browser based payment authorization, aligning online checkout and payment acceptance with order capture processes.
The implementation focused on the public website checkout and affected ecommerce operations, payments reconciliation in finance, and customer support workflows related to online orders. Governance centered on web checkout configuration and payment acceptance rules, with a phased front end rollout and coordination between commerce platform owners and finance teams to validate settlement and refund procedures. Google Pay was implemented as a web tier Payment Processing integration using standard client side payment APIs and tokenization patterns to support online payment authorization and merchant payment workflows.
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ZENDEN Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations | Veltio | 2020 | 2020 |
In 2020 ZENDEN Group implemented Oracle Retail (ex Retek) to modernize planning within its Retail Management estate, engaging Veltio as the implementation partner. The deployment targeted demand-driven assortment planning and forecasting capabilities to support a large Russian footwear chain that engages roughly 3 million loyalty cardholders and manages shipments into more than 400 stores.
ZENDEN implemented Oracle Retail Assortment Planning and Oracle Retail Demand Forecasting, together with Veltio’s Product Forecasting running on the Oracle Retail Predictive Application Server platform. Configuration emphasized automated demand-driven assortment workflows, embedded machine learning forecasting models, and support for top-down and bottom-up planning to replace highly manual spreadsheet processes.
The implementation centralized planning in a single user interface and common environment for all planning participants, standardizing roughly 90 percent of the planning process in one central system. Operational coverage included the planning department and store replenishment workflows, moving responsibility for shipments and assortment placement from manual spreadsheets to an orchestrated planning layer that interfaces with store operations and inventory assignment processes.
Governance changes focused on standardizing best practices and automating routine planning tasks to free planning teams for strategic work, while the new forecasting tool enabled improved assortment availability at store level. Explicit outcomes reported by ZENDEN include higher inventory productivity, better assortment availability, a reduction in clearance volumes over time and an ability to increase overall margin, with the solution providing a unified planning and optimization backbone within the Retail Management application set.
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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ZENDEN Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Demand Forecasting | Demand Forecasting and Planning | SCM | Veltio | 2020 | 2020 |
In 2020 ZENDEN Group implemented Oracle Retail Demand Forecasting as part of a broader initiative in Demand Forecasting and Planning to improve inventory productivity and customer experience across its retail footprint. The deployment targeted assortment and inventory planning to support a network that manages shipments into over 400 stores, serves about 3 million loyalty cardholders, records more than 74.4 million store visits, and sold 42 million pairs of shoes in the prior five years.
The implementation combined Oracle Retail Demand Forecasting with Oracle Retail Assortment Planning and Veltio’s Product Forecasting running on the Oracle Retail Predictive Application Server platform. Configuration emphasized automated demand driven assortment planning, support for top down and bottom up planning, and machine learning enabled forecasting models embedded in Oracle Retail Demand Forecasting to improve forecast accuracy and assortment decisions. The program replaced highly manual spreadsheet based workflows with a single user interface and automation of planning best practices, enabling the planning team to standardize about 90 percent of the planning process in one central system.
Veltio provided implementation services on the project, delivering integration and implementation work on the Oracle Retail Predictive Application Server platform. Operational coverage included the planning department and downstream supply chain orchestration for in store assortment placement and shipments to the retail estate. The deployment created a common environment for all participants in the planning process and a single view of assortment across merchandising and supply chain functions.
Governance changes centered on centralizing planning workflows and instituting automated validation and execution of assortment plans, which gave the organization capacity to shift from tactical shipment processing to strategic planning. Explicit outcomes reported by ZENDEN include higher forecast accuracy, improved assortment availability in stores, reduced clearance volumes, and an expected increase in overall margin, driven by machine learning supported demand forecasts and standardized planning governance.
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ZENDEN Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ZENDEN Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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ZENDEN Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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ZENDEN Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at ZENDEN Group
| First Name | Last Name | Title | Function | Department | Phone | |
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IT director | Director | IT | |
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Head of Warehouse operations | Director | Supply Chain | |
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Deputy CEO for Logistics | CXO | Supply Chain | |
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Apps Being Evaluated by ZENDEN Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ZENDEN Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ZENDEN Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD ZENDEN Group Technographics
ZENDEN Group is a Retail organization based in Russia,
with around 254 employees and annual revenues of $78.0 million.
ZENDEN Group operates a diverse technology stack with applications such as
Google Pay, Oracle Retail (ex Retek) and Oracle Retail Demand Forecasting,
covering areas like Payment Processing, Retail Management and Demand Forecasting and Planning.
ZENDEN Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and Oracle.
ZENDEN Group recently adopted applications including
Atlassian Jira Service Desk in 2023, Google Pay in 2021 and Oracle Retail (ex Retek) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ZENDEN Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ZENDEN Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ZENDEN Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.