Zermatt, 3920,
Switzerland
Zermatt Tourismus Switzerland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zermatt Tourismus Switzerland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Zermatt Tourismus Switzerland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zermatt Tourismus Switzerland has purchased the following applications: Wilken E-Marketing Suite for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zermatt Tourismus Switzerland is running and its propensity to invest more and deepen its relationship with Wilken Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zermatt Tourismus Switzerland revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zermatt Tourismus Switzerland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wilken Software | Legacy | Wilken E-Marketing Suite | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Zermatt Tourismus Switzerland deployed the Wilken E-Marketing Suite as its central CRM and newsletter system to manage guest communications. The deployment positioned the Wilken E-Marketing Suite as the organization’s CRM for sending personalized pre-stay and post-stay e-mail programs targeted at visitors to Zermatt.
The implementation configured the Wilken E-Marketing Suite to operate automated e-mail workflows with one-to-one marketing and personalization, including segmentation and template-driven messaging for different guest profiles. Campaign automation was built around triggered workflows that send individualized messages based on booking events and stay lifecycle stages, aligning CRM campaign logic with guest touchpoints.
Operational integration focused on ingesting booking data to drive trigger rules and personalization variables, enabling the marketing and reservations functions to coordinate on timing and content of outreach. The solution covered guest communications across the stay lifecycle and centralized newsletter management within the CRM environment.
Zermatt Tourismus reported measurable uplift in conversions for additional services, driving higher ancillary sales such as rentals and experiences, and used the Wilken E-Marketing Suite reporting to track conversions for these ancillary offerings.
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