Hyderabad, 500089,
India
Zestpics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zestpics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 460 Zestpics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zestpics has purchased the following applications: tinyAlbert for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zestpics is running and its propensity to invest more and deepen its relationship with tinyCo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zestpics revenues, which have grown to $143.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zestpics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tinyCo | Legacy | tinyAlbert | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, Zestpics deployed tinyAlbert on Shopify, implementing tinyAlbert as its Marketing Automation solution to accelerate email marketing, campaign setup, and product promotions for its online personalized gifts business. The deployment was oriented to compress campaign creation cycles and operationalize product-driven promotions directly from the Shopify storefront.
Configuration emphasis included email campaign composition and automation workflows, template-driven promotional creatives, and product promotion orchestration tied to commerce catalog data. tinyAlbert was configured to support segmentation and campaign scheduling, enabling marketing teams to assemble and launch promotional campaigns more quickly and with standardized templates.
The implementation integrated tinyAlbert with the Shopify store to surface product metadata and inventory context within campaign workflows, aligning marketing executions with ecommerce merchandising. Operational ownership concentrated on marketing and ecommerce functions responsible for customer engagement, campaign operations, and promotional planning across Zestpics online channels in India.
The case study reports that Zestpics sold over 3,000 products in under three months after switching to tinyAlbert, with faster campaign creation and improved sales performance reported. Reported outcomes focused on accelerated campaign throughput and stronger product promotion velocity for the personalized gifts business.
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