Alberton, 59820, MT,
United States
Zoo Town Surfers Technographics
Zoo Town Surfers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zoo Town Surfers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Zoo Town Surfers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zoo Town Surfers has purchased the following applications: Peek Pro for Reservation and Booking Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Crazy Egg for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zoo Town Surfers is running and its propensity to invest more and deepen its relationship with Peek Travel , Xola , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zoo Town Surfers revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zoo Town Surfers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zoo Town Surfers Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Peek Travel | Xola | Peek Pro | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Zoo Town Surfers replaced Xola with Peek Pro for Reservation and Booking Management. The deployment used Peek Pro from Peek Travel as the customer-facing booking engine and backend reservation system, implemented via the Peek Travel booking integration on the company website. This implementation targeted a single-site leisure operator with a compact staff, focusing on centralizing online bookings and day-to-day reservation administration.
Peek Pro was configured to manage core reservation workflows, including product and availability configuration, calendar scheduling, capacity controls, and customer profile management. The implementation leveraged Peek Pro booking flows to standardize booking confirmation, cancellation policies, and automated customer notifications, aligning system configuration with front-line operations and retail checkout processes.
Integrations were limited to the Peek Travel web booking embed and Peek Pro’s native reservation management interfaces, preserving the website as the primary sales channel while consolidating reservation data within Peek Pro. Operational coverage emphasized sales and operations teams responsible for bookings and on-site scheduling, with Peek Pro serving as the authoritative record for reservations and daily manifests.
Governance changes centered on centralizing booking control in Peek Pro, defining staff access levels for reservation handling, and instituting consistent booking policies and calendar management procedures. The implementation positioned Peek Pro as the single system of record for Reservation and Booking Management at Zoo Town Surfers, with configuration and workflow alignment performed to match the company’s small-operator operational model.
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Zoo Town Surfers
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Zoo Town Surfers Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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