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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Zoo Town Surfers Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Peek Travel Xola Peek Pro Reservation and Booking Management ERP Services and Operations n/a 2019 2019
In 2019, Zoo Town Surfers replaced Xola with Peek Pro for Reservation and Booking Management. The deployment used Peek Pro from Peek Travel as the customer-facing booking engine and backend reservation system, implemented via the Peek Travel booking integration on the company website. This implementation targeted a single-site leisure operator with a compact staff, focusing on centralizing online bookings and day-to-day reservation administration. Peek Pro was configured to manage core reservation workflows, including product and availability configuration, calendar scheduling, capacity controls, and customer profile management. The implementation leveraged Peek Pro booking flows to standardize booking confirmation, cancellation policies, and automated customer notifications, aligning system configuration with front-line operations and retail checkout processes. Integrations were limited to the Peek Travel web booking embed and Peek Pro’s native reservation management interfaces, preserving the website as the primary sales channel while consolidating reservation data within Peek Pro. Operational coverage emphasized sales and operations teams responsible for bookings and on-site scheduling, with Peek Pro serving as the authoritative record for reservations and daily manifests. Governance changes centered on centralizing booking control in Peek Pro, defining staff access levels for reservation handling, and instituting consistent booking policies and calendar management procedures. The implementation positioned Peek Pro as the single system of record for Reservation and Booking Management at Zoo Town Surfers, with configuration and workflow alignment performed to match the company’s small-operator operational model.
Reservation and Booking Management ERP Services and Operations 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Crazy Egg Legacy Crazy Egg Marketing Analytics CRM n/a 2024 2024
Marketing Automation CRM 2024 2024
Tag Management CRM 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2013 2013
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Zoo Town Surfers

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Zoo Town Surfers Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zoo Town Surfers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zoo Town Surfers digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Zoo Town Surfers Technographics
Zoo Town Surfers is a Leisure and Hospitality organization based in United States, with around 10 employees and annual revenues of $1.0 million.
Zoo Town Surfers operates a diverse technology stack with applications such as Peek Pro, Google Workspace (Formerly Google G-Suite) and Crazy Egg, covering areas like Reservation and Booking Management, Collaboration and Marketing Analytics.
Zoo Town Surfers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Peek Travel, Google and Crazy Egg.
Zoo Town Surfers recently adopted applications including Crazy Egg in 2024, Intuit Mailchimp in 2024 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zoo Town Surfers’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Zoo Town Surfers’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zoo Town Surfers technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.