Sao Paulo, 01244-010,
Brazil
Zuk Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zuk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Zuk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zuk has purchased the following applications: Atende Simples Platform for Call Center in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zuk is running and its propensity to invest more and deepen its relationship with Atende Simples or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zuk revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zuk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atende Simples | Legacy | Atende Simples Platform | Call Center | CRM | n/a | 2019 | 2019 |
In 2019, Zukerman Leilões contracted the Atende Simples Platform to modernize and scale telephone-based customer service and auction support across Brazil. The Atende Simples Platform was deployed as a cloud contact center solution to centralize telephony operations and automated attendant workflows for auction events and customer inquiries. This implementation positioned Atende Simples Platform as the Call Center backbone for Zukerman Leilões, supporting agent workspaces and inbound voice interactions for auction operations and post sale service.
The deployment delivered telephony and URA functions through Atende Simples and integrated the platform with Zendesk to synchronize ticketing and agent workflows. Functional capabilities implemented included automated attendant and IVR style routing, queue management and call session handling, and agent desktop synchronization with Zendesk for unified case handling. Configuration emphasized voice-first workflows typical of Call Center environments, with scripting and routing rules aligned to auction event peaks and customer service queues.
Operational coverage focused on Brazil and targeted the customer service and auction operations teams, moving telephone intake and auction support onto a centralized platform. Governance centered on coordinating auction event schedules with contact center routing and aligning agent ticketing processes within Zendesk to support follow up and case escalation. Vendor case reporting states the 2019 deployment delivered a 96.8 percent reduction in TME, a 76.2 percent reduction in TMA, and elimination of missed calls, with telephony and URA functions provided by Atende Simples.
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