Zumba Fitness
800 Silks Run #2310,
Hallandale Beach, 33009, FL,
United States
Hallandale Beach, 33009, FL,
United States
1 954-526-7979
Leisure and Hospitality
Zumba Fitness Technographics
Zumba Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zumba Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Zumba Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zumba Fitness has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, BookWhen Booking and Reservation System for Reservation and Booking Management in 2021, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zumba Fitness is running and its propensity to invest more and deepen its relationship with Oracle , BookWhen , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zumba Fitness revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zumba Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zumba Fitness Tech Stack and Enterprise Applications
Zumba Fitness ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, Zumba Fitness implemented Oracle NetSuite ERP as its ERP Financial platform to centralize production and procurement operations for Zumbawear. The deployment targeted transactional coherence and supplier management for sourcing across Latin and Asian vendors in Zumba's global supply chain.
Oracle NetSuite ERP was configured to support procurement workflows including supplier master data, purchase order processing, purchase order automation, and inventory cost tracking tied to financial controls. Configuration work emphasized purchase to pay sequencing, approval routing, and invoice matching to align operational sourcing activities with ERP Financial ledger visibility.
The implementation explicitly covered Production and Procurement Processes with all Latin and Asian vendors within Zumbawear's global supply chain, bringing sourcing, production planning, procurement, and finance into a unified system. Zumba Fitness Oracle NetSuite ERP ERP Financial deployment centralized supplier information and transactional records to create a single source of procurement truth across those regions.
Governance efforts focused on standardizing vendor onboarding, approval workflows, and procurement policy enforcement to shorten sourcing and procurement lead times. The program objective was the development of efficiency in Zumba's NetSuite ERP system to improve sourcing and procurement lead times and advance the reduction of company costs.
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Zumba Fitness ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BookWhen | Legacy | BookWhen Booking and Reservation System | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Zumba Fitness implemented BookWhen Booking and Reservation System on its public website to handle consumer booking flows for classes and events. The deployment positions BookWhen Booking and Reservation System as the primary Reservation and Booking Management application supporting online scheduling and customer registration across Zumba Fitness digital channels.
Configuration focused on standard Reservation and Booking Management capabilities, including class and event scheduling, capacity controls, waitlist management, attendee records, ticketing and embedded payment processing within booking flows. The BookWhen Booking and Reservation System was configured to manage recurring class schedules and one off events, and to present class listings and checkout flows directly on the website.
Operationally the implementation is fronted by the Zumba website where BookWhen Booking and Reservation System runs the consumer facing booking interface, while administrative access supports studio operations, class administration and customer service tasks. The scope is centered on online consumer bookings and class management, aligning web storefront booking flows with internal scheduling workflows.
Governance emphasized centralized booking policy and role based administration inside BookWhen Booking and Reservation System, with processes for publishing schedules, managing capacity and handling cancellations and waitlists. These governance controls are structured to standardize class configuration and operational handoffs between digital booking and studio operations.
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Zumba Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Zumba Fitness implemented Zoom for Audio Video and Web Conferencing on its public website. The deployment uses Zoom to deliver customer-facing live classes and to enable instructor coordination, positioning Zoom as the primary web conferencing layer for real-time class delivery and community events.
Zoom is embedded into class pages and scheduling flows to provision meetings and webinars, stream sessions to attendees, and retain session recordings for on-demand playback, reflecting standard Audio Video and Web Conferencing capabilities such as real-time audio and video, webinar controls, and recording. Operational coverage focuses on customer engagement and instructor operations across Zumba Fitness digital properties, with governance centered on session scheduling, access controls, and content availability managed through the website's class and booking pages.
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Event Management | Collaboration |
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2021 | 2021 |
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Zumba Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2014 | 2014 |
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Zumba Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Zumba Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO & Co-Founder | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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President & COO and Co-Founder | CXO | Finance | |
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SVP Finance & Chief Accounting Officer | CXO | Finance | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Zumba Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zumba Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zumba Fitness digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Zumba Fitness Technographics
Zumba Fitness is a Leisure and Hospitality organization based in United States,
with around 3000 employees and annual revenues of $300.0 million.
Zumba Fitness operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BookWhen Booking and Reservation System and Zoom,
covering areas like ERP Financial, Reservation and Booking Management and Audio Video and Web Conferencing.
Zumba Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, BookWhen and Zoom Video Communications.
Zumba Fitness recently adopted applications including
BookWhen Booking and Reservation System in 2021, Zoom in 2021 and Eventbrite in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zumba Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zumba Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zumba Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.