Apps Directory for ABM, GTM and Technographic Intelligence
We track customers of more than 45,000 enterprise applications from 10,000+ software vendors across major software markets, including Analytics and BI, Collaboration, Content Management, CRM, eCommerce, EPM, ERP, HCM, ITSM, PLM, PPM, Procurement, SPM, SCM, and Treasury.
Our coverage spans both modern cloud applications and legacy on-premises systems, helping sales, marketing, and go-to-market teams identify not only current install bases, but also high-value accounts with strong upgrade propensity and replacement potential.
Each quarter, we identify software customers through a combination of public sources—including press releases, customer references, testimonials, case studies, and success stories—and proprietary technographic research. This enables teams to execute more targeted ABM campaigns, improve account prioritization, and focus on organizations most likely to modernize, expand, or switch software platforms.
The latest software purchases are continuously added to our Technographics Platform, which includes 100+ data fields covering implementation status, year live, SI and VAR involvement, lines of business, key stakeholders, and related IT decision-makers. This gives GTM teams the intelligence needed to identify high-potential accounts and accelerate pipeline growth.
| Logo | Vendor | Application | Category | Market | Records |
|---|---|---|---|---|---|
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Adobe Systems | Adobe Firefly Services | Generative AI Platforms | AI Development | 4 |
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Adobe Systems | Adobe FrameMaker | Intelligent Document Processing | Content Management | 5 |
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Adobe Systems | Adobe Launch | Tag Management | CRM | 8754 |
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Adobe Systems | Adobe Learning Manager (formerly Adobe Captivate Prime) | Learning and Development | HCM | 30 |
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Adobe Systems | Adobe LiveCycle | Enterprise Content Management | Content Management | 5 |
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Adobe Systems | Adobe Magento BI (formerly RJMetrics) | Analytics and BI | Analytics and BI | 4 |
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Adobe Systems | Adobe Magento Order Management | Order Management | SCM | 6 |
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Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | 24477 |
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Adobe Systems | Adobe Marketo | Marketing Automation | CRM | 10575 |
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Adobe Systems | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | 968 |