Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • eCommerce
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Retail 5000 $1.3B Australia SAP SAP Emarsys Personalization Personalization and Product Recommendations 2017 n/a
Retail 5000 $1.3B Australia HERO HERO eCommerce 2020 n/a
Oil, Gas and Chemicals 4000 $1.3B Australia HCL Technologies HCL Commerce (ex IBM Websphere Commerce) eCommerce 2013 n/a
Retail 2000 $1.3B United States HERO HERO eCommerce 2019 n/a
Retail 5000 $1.3B France Adobe Systems Adobe Commerce (ex Magento) eCommerce 2012 n/a
Manufacturing 3500 $1.3B Germany ABOUT YOU About You Cloud Backbone eCommerce 2019 n/a
Retail 8000 $1.3B United States Automattic WooCommerce eCommerce 2020 n/a
Professional Services 5400 $1.3B United Kingdom Optimizely Optimizely Recommendations Personalization and Product Recommendations 2022 n/a
Insurance 1426 $1.3B United States OpenCart OpenCart Shopping Cart Management 2022 n/a
Retail 1900 $1.3B Finland Intershop Intershop E-Commerce Platform eCommerce 2016 n/a
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