Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Content Management
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Celanese | Oil, Gas and Chemicals | 11000 | $10.3B | United States | Sitecore | Sitecore CMS | Web Content Management | 2012 | n/a | ||
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Vienna Insurance Group | Insurance | 25947 | $10.3B | Austria | hyper CMS | hyper CMS DAM | Digital Asset Management | 2015 | n/a | In 2015, Vienna Insurance Group implemented hyper CMS DAM as its Digital Asset Management solution to support marketing and insurance content management across Austria and the CEE region. The vendor directory for hyper CMS lists Vienna Insurance Group as a referenced insurance-sector user, indicating active adoption of the hyper CMS DAM offering while the vendor profile does not provide module-level timelines or explicit deployment dates. The hyper CMS DAM deployment aligns with core Digital Asset Management capabilities, including a centralized asset repository, metadata-driven taxonomy, version control, rights and permission management, search and retrieval, and distribution workflows for web and campaign use. Configuration and operational focus are inferred toward marketing and insurance content lifecycles, with asset ingestion, metadata enrichment, and approval workflows emphasized to manage branded and regulatory content. The vendor profile does not specify integrations with other enterprise systems or an implementation partner, and module-level details are not disclosed in the public listing. Governance and rollout details are not provided, so typical governance constructs for this Digital Asset Management deployment would include defined content ownership, metadata standards, role-based access controls, and staged approval processes deployed across marketing and regional content teams. | |
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Oil, Gas and Chemicals | 9450 | $10.3B | United States | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | CKSource | CKEditor | Content Management | 2011 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Drupal | Drupal CMS | Web Content Management | 2011 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Vimeo | Vimeo Online Video Editor | Video Editing | 2014 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Automattic | WordPress | Web Content Management | 2014 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Optimizely | EpiServer CMS | Web Content Management | 2015 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Liferay | Liferay Digital Experience Platform (DXP) | Web Content Management | 2023 | n/a |
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Aerospace and Defense | 31000 | $10.3B | Italy | Getty Images | Getty Images | Content Management | 2023 | n/a |
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