Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Content Management
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Avril Group | Consumer Packaged Goods | 8404 | $8.5B | France | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Bouygues Telecom | Communications | 10500 | $8.5B | France | Kannelle | Kannelle | Video Editing | 2019 | n/a |
In 2019, Bouygues Telecom implemented Kannelle to enable Bouygues Telecom Entreprises OnCloud to produce social media videos that showcase technical expertise. That same year Bouygues acquired Nerim to form Bouygues Telecom Entreprises OnCloud, which provided the operational context for the Kannelle rollout within the newly formed subsidiary.
Kannelle was deployed as a Video Editing application that delivered ready-to-shoot storyboards made of short sequences, a streamlined scripting capability, and automated sequence handling that removes the need to choose and cut scenes after filming. The implementation emphasized integration of brand visual elements into each output, ensuring every video produced with Kannelle aligns with external communications standards and maintains professional presentation.
The deployment scope focused on the Marketing and Communications team within Bouygues Telecom Entreprises OnCloud, where the tool was used to capture interviews with senior executives and technical experts. The configuration supported a self-service content creation model that values employee autonomy, enabling marketing staff to prepare scripts quickly and be efficient during shoots with constrained expert availability.
Governance and workflow changes centered on decentralizing video production, shifting responsibility for content creation to the marketing team and standardizing shoot workflows through Kannelle storyboards. Reported outcomes in the success story include time savings on production, broad adoption for external communications, high perceived video quality, and improved consistency of brand visuals in social media assets.
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Communications | 10500 | $8.5B | France | Storyfox | Storyfox | Video Editing | 2021 | n/a |
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Communications | 10500 | $8.5B | France | Infotel Corp | Arvitam | Document Management | 2013 | n/a |
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Retail | 56685 | $8.5B | United Kingdom | Amplience | Amplience | Content Management | 2021 | n/a |
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Utilities | 6653 | $8.5B | United States | Adobe Systems | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | 2020 | n/a |
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Retail | 80000 | $8.5B | Canada | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2020 | n/a |
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Retail | 80000 | $8.5B | Canada | Adobe Systems | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | 2016 | n/a |
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Life Sciences | 17435 | $8.5B | Japan | DotNetNuke | DNN Evoq Content | Web Content Management | 2020 | n/a |
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Life Sciences | 17435 | $8.5B | Japan | DocuSign | DocuSign eSignature | Digital Signing | 2023 | n/a |
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