Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Oil Gas and Chemicals
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Gulf Oil United Kingdom | Oil, Gas and Chemicals | 2115 | $4.5B | United Kingdom | PDI Technologies | PDI AzpiralPRO | Customer Loyalty | 2019 | n/a | In 2019, Gulf Oil United Kingdom implemented PDI AzpiralPRO to support its Customer Loyalty program across its UK dealer network. The deployment delivered a branded mobile app, points and rewards functionality, and targeted CRM communications aimed at forecourt and convenience retail customers. PDI AzpiralPRO provided the core rewards engine and marketing automation functionality, enabling points accrual and redemption workflows, rewards catalog management, customer segmentation, and campaign orchestration consistent with Customer Loyalty platforms. Configuration focused on loyalty account management, mobile engagement flows, and automated CRM messaging tied to customer behaviors at the pump and in-store. The rollout covered Gulf Oil United Kingdom dealer sites across the UK, instrumenting customer touchpoints through the mobile app and in-store loyalty interactions to extend dealer level marketing capabilities. Operational scope emphasized forecourt and convenience retail business functions, giving dealers tools to run localized promotions and targeted communications. Gulf executed the program in partnership with Azpiral, coordinating dealer onboarding and localized campaign governance to align site level offers with national loyalty rules. Trade coverage reported increased dealer level marketing capabilities and improved customer retention following the rollout. | |
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Gulf Oil United Kingdom | Oil, Gas and Chemicals | 2115 | $4.5B | United Kingdom | Amazon Web Services (AWS) | Amazon S3 | Cloud Storage | 2020 | n/a | ||
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | 2022 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Microsoft | Microsoft 365 | Collaboration | 2016 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2017 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Contentsquare | Hotjar | Customer Experience | 2018 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | CIVIC Computing | CIVIC Ffora | Web Content Management | 2021 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Campaign Monitor | Campaign Monitor Email Marketing | Marketing Automation | 2021 | n/a |
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Oil, Gas and Chemicals | 4200 | $4.5B | Belgium | Tungsten Automation | Tungsten ReadSoft Invoices (formerly Kofax ReadSoft Invoices) | Intelligent Document Processing | 2016 | n/a |
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