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Alpha Group International selects Google Tag Manager for Tag Management

In 2022, Alpha Group International, a Luxembourg based Banking and Financial Services organization with 480 employees and revenues of $137M selected Google Tag Manager for Tag Management while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Alpha Group International Google Legacy Google Tag Manager Tag Management CRM n/a n/a 2022 2022
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FAQ - Alpha Group International selects Google Tag Manager for (Tag Management)

In 2022, Alpha Group International selected Google Tag Manager for Tag Management to modernize their CRM operations and improve scalability, visibility, and control.

The Google Tag Manager deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

Alpha Group International is a Banking and Financial Services organization in Luxembourg, with approximately 480 employees and $137M in annual revenue.

Alpha Group International has initiated the Google Tag Manager implementation with an expected go-live in 2022, supporting its modernization of Tag Management processes.

Alpha Group International has not disclosed the SI for the Google Tag Manager implementation.

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