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Benefits Canada selects Adobe Audience Manager for Data Management Platform

In 2014, Benefits Canada, a Canada based Media organization with 10 employees and revenues of $1M selected Adobe Audience Manager for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Benefits Canada Adobe Systems Legacy Adobe Audience Manager Data Management Platform CRM n/a n/a 2014 2014
Discover the latest software purchases and digital transformation initiatives being undertaken by Benefits Canada and its business and technology executives by accessing the entire Benefits Canada and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Benefits Canada employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.

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FAQ - Benefits Canada selects Adobe Audience Manager for (Data Management Platform)

In 2014, Benefits Canada selected Adobe Audience Manager for Data Management Platform to modernize their CRM operations and improve scalability, visibility, and control.

The Adobe Audience Manager deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

Benefits Canada is a Media organization in Canada, with approximately 10 employees and $1M in annual revenue.

Benefits Canada has initiated the Adobe Audience Manager implementation with an expected go-live in 2014, supporting its modernization of Data Management Platform processes.

Benefits Canada has not disclosed the SI for the Adobe Audience Manager implementation.

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