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GSK France selects Tealium IQ Tag Management for Tag Management

In 2020, GSK France, a France based Life Sciences organization with 3500 employees and revenues of $700M selected Tealium IQ Tag Management for Tag Management while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
GSK France Tealium Legacy Tealium IQ Tag Management Tag Management CRM n/a n/a 2020 2020
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FAQ - GSK France selects Tealium IQ Tag Management for (Tag Management)

In 2020, GSK France selected Tealium IQ Tag Management for Tag Management to modernize their CRM operations and improve scalability, visibility, and control.

The Tealium IQ Tag Management deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

GSK France is a Life Sciences organization in France, with approximately 3500 employees and $700M in annual revenue.

GSK France has initiated the Tealium IQ Tag Management implementation with an expected go-live in 2020, supporting its modernization of Tag Management processes.

GSK France has not disclosed the SI for the Tealium IQ Tag Management implementation.

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