Prudential Singapore selects Salesforce Marketing Cloud for Marketing Automation
In 2024, Prudential Singapore, a Singapore based Insurance organization with 1200 employees and revenues of $2.0B selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Prudential Singapore | Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | n/a | 2024 | 2024 |
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FAQ - Prudential Singapore selects Salesforce Marketing Cloud for (Marketing Automation)
In 2024, Prudential Singapore selected Salesforce Marketing Cloud for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.
The Salesforce Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Prudential Singapore is a Insurance organization in Singapore, with approximately 1200 employees and $2.0B in annual revenue.
Prudential Singapore has initiated the Salesforce Marketing Cloud implementation with an expected go-live in 2024, supporting its modernization of Marketing Automation processes.
Prudential Singapore has not disclosed the SI for the Salesforce Marketing Cloud implementation.
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