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The Wall Street Journal selects PubMatic for Digital Advertising Platform

In 2018, The Wall Street Journal, a United States based Media organization with 5000 employees and revenues of $900M selected PubMatic for Digital Advertising Platform while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
The Wall Street Journal PubMatic Legacy PubMatic Digital Advertising Platform CRM n/a n/a 2018 2018
Discover the latest software purchases and digital transformation initiatives being undertaken by The Wall Street Journal and its business and technology executives by accessing the entire The Wall Street Journal and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by The Wall Street Journal employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.

Don't miss the entire: The Wall Street Journal Technographics profile

FAQ - The Wall Street Journal selects PubMatic for (Digital Advertising Platform)

In 2018, The Wall Street Journal selected PubMatic for Digital Advertising Platform to modernize their CRM operations and improve scalability, visibility, and control.

The PubMatic deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

The Wall Street Journal is a Media organization in United States, with approximately 5000 employees and $900M in annual revenue.

The Wall Street Journal has initiated the PubMatic implementation with an expected go-live in 2018, supporting its modernization of Digital Advertising Platform processes.

The Wall Street Journal has not disclosed the SI for the PubMatic implementation.

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