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WhaTech selects Nielsen Marketing Cloud for Marketing Analytics

In 2019, WhaTech, a Australia based Professional Services organization with 10 employees and revenues of $1M selected Nielsen Marketing Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
WhaTech The Nielsen Company Legacy Nielsen Marketing Cloud Marketing Analytics CRM n/a n/a 2019 2019
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FAQ - WhaTech selects Nielsen Marketing Cloud for (Marketing Analytics)

In 2019, WhaTech selected Nielsen Marketing Cloud for Marketing Analytics to modernize their CRM operations and improve scalability, visibility, and control.

The Nielsen Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

WhaTech is a Professional Services organization in Australia, with approximately 10 employees and $1M in annual revenue.

WhaTech has initiated the Nielsen Marketing Cloud implementation with an expected go-live in 2019, supporting its modernization of Marketing Analytics processes.

WhaTech has not disclosed the SI for the Nielsen Marketing Cloud implementation.

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