Bracknell, RG12 2SJ,
United Kingdom
Ayata Commerce
Ayata Commerce, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Ayata Commerce collaboration with software players such as Shogun empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Ayata Commerce | Shogun | Shogun | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Nextbase | Manufacturing | 200 | $35M | United Kingdom | Shogun | Shogun | eCommerce | 2024 |
In 2024, Nextbase implemented Shogun as a core element of its eCommerce stack to deliver personalized content on its direct to consumer storefront. The UK focused deployment used Shogun Targeted Experiences to drive page level personalization and forms part of a wider international rollout covering 15 languages and multiple regional sites, with Ayata Commerce engaged as the implementation partner.
The Shogun implementation was integrated with BigCommerce for storefront management and Klaviyo for customer data activation and audience orchestration, enabling synchronized audience segmentation and targeted content delivery across channels. Shogun Targeted Experiences was configured to serve tailored page variants and modular content blocks tied to customer segments, supporting on site merchandising and content orchestration workflows for marketing and eCommerce operations.
Operational scope centered on Nextbase marketing and eCommerce teams in the United Kingdom, with phased coordination for regional site rollouts and language expansion managed by Ayata Commerce. The deployment focused on direct to consumer business functions, and personalized pages produced a 122% uplift in conversion rate on those pages, demonstrating improved engagement and conversion through Shogun driven personalization.
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Buyer Intent: Companies Evaluating Ayata Commerce Services
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