Bucharest, 21936,
Romania
Brandfusion
Brandfusion, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Brandfusion collaboration with software players such as Dynamicweb Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Brandfusion | Dynamicweb Software | Dynamicweb Ecommerce AX | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Austral Trade SRL | Retail | 160 | $20M | Romania | Dynamicweb Software | Dynamicweb Ecommerce AX | eCommerce | 2017 |
In 2017, Austral Trade SRL implemented Dynamicweb Ecommerce AX to establish a unified eCommerce platform serving both consumer commerce and business order collection, the implementation classified under the eCommerce category. Brandfusion served as the implementation partner and led architecture and rollout across Austral Trade SRL’s retail operations.
The Dynamicweb Ecommerce AX deployment was architected to deliver corporate marketing capabilities alongside a consumer Shop and a dedicated B2B portal for order collection. Configuration emphasized catalog management and presentation, with distinct catalog segmentation between end users and B2B customers, and storefront tooling to support marketing-driven content and merchandising.
Integration work focused on real-time connectivity with AX to surface customized pricing and stock information to authenticated users, enabling the platform to render customer-specific price lists and inventory visibility. The integration also enforced catalog segmentation rules so that product assortments visible to B2C users differed from those exposed to B2B customers.
Operational ownership encompassed e-commerce, sales order capture, and marketing functions, with Brandfusion coordinating technical governance and the AX integration. The primary business driver for the implementation was to enable B2B order collection linked to the ERP while preserving a marketing-capable consumer storefront and a separate B2B ordering experience.
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Buyer Intent: Companies Evaluating Brandfusion Services
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