Santa Ana, 92701-4661, CA,
United States
Collider
Collider, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Collider collaboration with software players such as Soprano empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Collider | Soprano | Soprano Ubisend Chatbot | Chatbots and Conversational AI | AI-Powered Application |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Unilever UK & Ireland | Manufacturing | 128000 | $60.7B | United Kingdom | Soprano | Soprano Ubisend Chatbot | Chatbots and Conversational AI | 2016 |
In 2016 Unilever UK & Ireland engaged ubisend and vendor Soprano to develop the Soprano Ubisend Chatbot, a Facebook Messenger persona for the PG Tips Most Famous Monkey to drive engagement and donations for Comic Relief Red Nose Day. Development work began in late 2016 and deployment was scheduled for Red Nose Day 2017.
The implementation was a marketing campaign deployment in the United Kingdom built on the Soprano Ubisend Chatbot platform, classified as Chatbots and Conversational AI, using Facebook Messenger as the channel and a persona driven conversational flow to guide users toward donation prompts. Functional capabilities implemented included message orchestration, persona scripting, content management for timed campaign messages, peak traffic handling, and moderation controls to manage high volumes of interactions.
Integration surface was explicitly focused on Facebook Messenger, and the project was delivered in partnership with creative agency Collider alongside Soprano as the technology vendor. Architecture considerations emphasized high throughput messaging infrastructure and scalability testing to prepare for concentrated campaign traffic during Red Nose Day.
Operational ownership rested with Unilever marketing and campaign teams across the UK, with rollout governed by a campaign timeline that moved from late 2016 development into the 2017 event window. The Soprano Ubisend Chatbot implementation connected conversational design, message orchestration, and campaign governance to support the objective of driving engagement and donations for Comic Relief Red Nose Day.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Collider Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||