Goteborg, 411 25,
Sweden
Grebban
Grebban, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Grebban collaboration with software players such as Centra empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Grebban | Centra | Centra PIM | Product Information Management | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Ideal of Sweden | Retail | 150 | $85M | Sweden | Centra | Centra PIM | Product Information Management | 2019 | In 2019, Ideal of Sweden implemented Centra PIM as its Product Information Management solution to centralize product data for ecommerce and direct to consumer operations. The Centra PIM rollout launched in November 2019 and focused on supporting rapid product introductions and consistent catalog data for global storefronts. Centra's built-in PIM was configured as the single source of truth to manage and syndicate rich product data, handling assets, attributes, and catalog metadata across channels. Functional capabilities implemented included centralized catalog management, product information workflows, and automated syndication to local storefront catalogs to enable rapid multi market launches across 20+ markets. The implementation architecture combined Centra PIM with a Grebban front-end and an ERP integration to Microsoft Navision, tying master product records to commerce presentation and order flows. Operational coverage included ecommerce and product information teams across Europe and global direct to consumer stores, with catalog operations and ecommerce as the primary business functions impacted. Governance and workflow changes consolidated catalog stewardship into the Centra PIM layer and established syndication controls for market specific variants. Outcome statements in the case study cite higher conversion, scalability for peak Black Friday traffic, and reduced administration time following the November 2019 launch. |
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Buyer Intent: Companies Evaluating Grebban Services
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