New York, 10002, NY,
United States
Half Helix
Half Helix, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Half Helix collaboration with software players such as Athos Commerce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Half Helix | Athos Commerce | Athos Ecommerce Site Search | Application, Web and Enterprise Search | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Laura'S Mexican Store | Distribution | 25 | $2M | United States | Athos Commerce | Athos Ecommerce Site Search | Application, Web and Enterprise Search | 2024 |
In 2024, Laura'S Mexican Store deployed Athos Ecommerce Site Search to enhance on-site discovery and merchandising, implementing a Site Search solution that centralizes search, autocomplete, and merchandising controls. The deployment used the Athos Ecommerce Site Search application to provide a targeted search surface for product discovery and merchandising rules execution.
The implementation emphasized three functional modules, Search & Autocomplete, Personalization, and Category Merchandising, configured to support relevance tuning, customer segment personalization, and category-level product promotions. Configuration work focused on query relevance profiles, merchandising rule sets for category pages, and personalization logic tied to behavioral signals.
Half Helix served as the system integrator on the engagement, responsible for configuration, staging, and go-live orchestration across the retailer commerce environment. Operational coverage targeted ecommerce merchandising and onsite merchandising workflows within the retailer's web commerce channel.
A related case study notes Orveon Global used Athos Commerce to power personalized site search and merchandising for Laura Mercier and bareMinerals during migrations to Shopify Plus, and it reported a 38% AOV increase for Laura Mercier and a 26% ecommerce conversion increase for bareMinerals, underscoring performance signals tied to the Search & Autocomplete, Personalization, and Category Merchandising capabilities implemented by Athos Commerce.
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Buyer Intent: Companies Evaluating Half Helix Services
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