London, E1 1EW,
United Kingdom
Manifesto
Manifesto, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Manifesto collaboration with software players such as Acquia empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Manifesto | Acquia | Acquia Convert | Personalization and Product Recommendations | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Cais, University Of Dundee | Education | 3000 | $300M | United Kingdom | Acquia | Acquia Convert | Personalization and Product Recommendations | 2021 |
In 2021 the University of Dundee implemented Acquia Personalization to deliver personalized content and geotargeted campaigns supporting international student recruitment and UK Open Days, and this 2021 deployment is recorded under Acquia Convert because Acquia Convert replaced Acquia Personalization in 2024. The narrative links the original implementation activity to the Acquia Convert application while preserving the implementation year and operational focus.
The Acquia Convert deployment aligned with capabilities typical of the Personalization and Product Recommendations category, emphasizing segment-based content targeting, geotargeting, and personalized call to action orchestration. The case study documents use of personalized CTAs and campaign segmentation to tailor experiences for prospective international students and Open Days visitors, reflecting functional modules for audience segmentation, content targeting, and campaign orchestration.
Manifesto acted as the implementation partner for the project, and the rollout targeted admissions and marketing workflows tied to international recruitment and Open Days operations across the UK. Outcomes reported in the source include a 220% increase in Open Days bookings and 86% of conversions driven by personalized CTAs, linking the personalization configuration and campaign execution to measurable event conversion outcomes.
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Buyer Intent: Companies Evaluating Manifesto Services
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