Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 | In 2023, Marks & Spencer implemented Salesforce Marketing Cloud as a core Marketing Automation platform to support the global expansion of its Sparks loyalty program. The deployment was part of an omnichannel loyalty initiative led with SI OSF Digital, with a June 2023 kick off and a pilot targeted for early 2024, aligning marketing automation, loyalty orchestration, and personalization to nurture customer relationships at scale. The implementation configured Salesforce Marketing Cloud automation and journey capabilities to manage membership lifecycle communications, welcome and onboarding flows, and targeted promotional journeys tied to loyalty events. Salesforce Loyalty Management was implemented in parallel to define program rules and entitlements, while Einstein was enabled to support personalized messaging and predictive audience selection, creating a closed loop between loyalty triggers and marketing campaigns. Integrations were executed to connect Salesforce Loyalty Management, Salesforce Commerce Cloud, the internal data warehouse and analytical systems, and Salesforce Marketing Cloud, closing Customer 360 for Sparks International. The solution was configured to operate across 25 countries, in six languages and 20 currencies, enabling centralized orchestration of loyalty-driven campaigns and localized execution for commercial and CRM teams. Governance and rollout were delivered in a four month implementation phase and transitioned into an ongoing engagement with OSF Digital to enhance Marketing Cloud automation and journeys. Reported outcomes from the deployment include a 2 percent uplift in revenue, new Sparks sign ups exceeding targets by 89 percent, a 46 percent increase in sales penetration for Sparks members, and a 13 percent rise in average order value after enrollment, demonstrating early commercial impact tied directly to the integrated Salesforce Marketing Cloud Marketing Automation deployment. | |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Buyer Intent: Companies Evaluating OSF Digital Services
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