Glastonbury, 06033, CT,
United States
ZAG Interactive
ZAG Interactive, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. ZAG Interactive collaboration with software players such as Kentico Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| ZAG Interactive | Kentico Software | Kentico Xperience Marketing Automation | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Starion Bank | Banking and Financial Services | 220 | $30M | United States | Kentico Software | Kentico Xperience Marketing Automation | Marketing Automation | 2020 | In 2020, Starion Bank implemented Kentico Xperience Marketing Automation as part of a rebuild of its public-facing site to modernize digital banking customer journeys. The Kentico Xperience Marketing Automation deployment targeted core marketing functions in the Marketing Automation category, the project was led by ZAG Interactive and the site was recognized as Kentico Site of the Year 2020 in Financial Services. The implementation consolidated advanced digital marketing capabilities reported in public materials, including personalization, web forms, and campaign tracking, and it is consistent with the addition of marketing automation orchestration for lead capture and nurturing workflows. Kentico Xperience Marketing Automation is described in the context of web content delivery and customer engagement, with configuration work focused on audience segmentation, behavior tracking, and form-driven lead capture. ZAG Interactive led the technical delivery and integration activities, with implementation scope centered on the public website and digital channels used by marketing and customer acquisition teams. Governance and rollout involved coordinated marketing and IT stakeholder participation to operationalize campaign tracking, personalization rules, and form-based lead routing across digital banking touchpoints. The project objective stated in vendor materials emphasized modernizing customer journeys, increasing engagement, and capturing leads, outcomes aligned with the platform capabilities and the Kentico Site of the Year recognition. No specific measurable performance results were provided in the source material. |
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Buyer Intent: Companies Evaluating ZAG Interactive Services
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