Limonest, 69760,
France
01Db-Metravib Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 01Db-Metravib and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 374 01Db-Metravib employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 01Db-Metravib has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Salesforce Pardot for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 01Db-Metravib is running and its propensity to invest more and deepen its relationship with Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 01Db-Metravib revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 01Db-Metravib intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, 01Db - Metravib implemented Salesforce Pardot. Salesforce Pardot was deployed on their website to provide Marketing Automation capabilities for demand generation and lead capture across digital touchpoints.
Configuration emphasized core Marketing Automation modules native to Salesforce Pardot, including tracked landing pages and forms, email nurture programs, visitor tracking, and prospect scoring to support segmentation and automated engagement. The implementation centralized campaign execution on the corporate site and routed captured prospects into Pardot for staged nurturing, with operational ownership assigned to the marketing organization and marketing operations defining campaign governance, scoring rules, and lead routing processes.
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