Murrysville, 15668, PA,
United States
1 Choice Real Estate Technographics
1 Choice Real Estate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1 Choice Real Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 1 Choice Real Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1 Choice Real Estate has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2022, Microsoft Oribi Analytics for Marketing Analytics in 2022, Pathwire Mailgun for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1 Choice Real Estate is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1 Choice Real Estate revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1 Choice Real Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1 Choice Real Estate Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, 1 Choice Real Estate deployed Tawk.to as a website-embedded customer messaging capability under the Chatbots and Conversational AI category. The implementation places the Tawk.to live chat widget across public-facing pages of the corporate website to capture inbound inquiries and handle real-time visitor engagement.
Configuration centers on the Tawk.to live chat widget and agent dashboard, with standard chat features such as real-time messaging, visitor monitoring, chat history and canned responses enabled for front-line handling. Automated greetings and offline messaging are configured to capture leads and messages outside of normal business hours.
Operational scope targets customer-facing business functions, primarily supporting sales and customer support workflows for the firm’s real estate and construction services. Administration and user management reflect a small business deployment model, with a compact roster of agents managing chats through the Tawk.to console.
No external system integrations are documented in the public site source, indicating the deployment is focused on web channel engagement via Tawk.to and governed through in-house configuration and chat ownership. The narrative is limited to structural implementation details visible on the customer website and the Tawk.to application presence.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Oribi Analytics | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, 1 Choice Real Estate deployed Microsoft Oribi Analytics on its public website to capture visitor behavior and conversion data. Microsoft Oribi Analytics is implemented as the company’s Marketing Analytics solution to collect session metrics, event tracking, funnel analysis, and campaign-level attribution for web-based lead generation.
The implementation uses client-side JavaScript tagging and in-platform event configuration, with instrumentation focused on pageviews, form submissions, CTA clicks, and multi-step contact funnels. Scope of use centers on marketing and web operations, and governance practices were established for event naming conventions, tagging standards, and report access roles to ensure consistent data capture and analytics reporting across site pages. Reporting and dashboard configuration in Microsoft Oribi Analytics emphasize behavioral segmentation, funnel visualization, and conversion tracking to support marketing campaign analysis.
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013, 1 Choice Real Estate implemented Pathwire Mailgun as its Transactional Email provider on its public website. The deployment uses Pathwire Mailgun to process outbound website-triggered communications, including contact form submissions, client notifications, and system-generated transactional messages, establishing Pathwire Mailgun as the Transactional Email layer for the company’s customer-facing workflows.
Configuration focused on domain authentication, SMTP relay and HTTP API integration, and template management, with the Pathwire Mailgun API used to render templates and submit messages from server-side form handlers on the website. Standard Transactional Email capabilities such as delivery event tracking, bounce and complaint handling via webhooks, suppression list management, and message-level logs are applied to support operational monitoring and inbox deliverability, with ownership of DNS records and sending domain configuration managed by the company’s IT or webmaster.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at 1 Choice Real Estate
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by 1 Choice Real Estate Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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